Senior SFMC Engineer: AI-Driven Campaigns & Journeys

Expedia Group; Austin (TX); On-site; USD 83,000 - 116,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Job summary

Expedia Group is seeking a Senior Salesforce Marketing Cloud Specialist to design, build, and manage end-to-end CRM campaigns across Journey Builder, Automation Studio, AMPscript, and SQL. You will own production deployments, optimize data processes, and collaborate with cross-functional teams to deliver high-impact journeys and AI-enhanced tooling.

The role emphasizes QA, data accuracy, and performance, with opportunities to mentor juniors and contribute to best practices in a fast-paced

Qualifications

• 5+ years hands-on Salesforce Marketing Cloud development experience.
• Strong expertise in Journey Builder and Automation Studio.
• Proficient with AMPscript and SSJS; SQL for data, segmentation, troubleshooting.
• Experience with API integrations and high-volume campaigns.
• QA and validation focus to prevent errors in production.

Responsibilities

• Design, develop, and deploy CRM campaigns in Salesforce Marketing Cloud.
• Build scalable solutions using AMPscript, SQL, and APIs.
• Own end-to-end lifecycle: requirements, build, QA, deployment, monitoring.
• Implement complex journey logic and personalization.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

AMPscript

SSJS

SQL

APIs

QA & validation

AI/Agentforce awareness

Tools

APIs

Job description

Expedia Group is seeking a Senior Salesforce Marketing Cloud Specialist to design, build, and manage end-to-end CRM campaigns across Journey Builder, Automation Studio, AMPscript, and SQL. You will own production deployments, optimize data processes, and collaborate with cross-functional teams to deliver high-impact journeys and AI-enhanced tooling.

The role emphasizes QA, data accuracy, and performance, with opportunities to mentor juniors and contribute to best practices in a fast-paced