Senior Technical Program Manager, E-commerce Growth

TikTok; San Jose (CA); On-site; USD 219,000 - 374,000; Full time

Job summary

TikTok is seeking a Senior Program Manager for Global E-commerce, Seller Business to lead initiatives across seller onboarding, activation, and growth. You will partner with engineering, product, data science, and operations to design scalable, data-driven programs that improve onboarding friction and seller conversion.

You will translate seller needs into scalable experiences, leverage AI and personalization, and influence across distributed teams to deliver impact and measurable outcomes.

Qualifications

• 8+ years of program management, product operations, business operations, growth strategy, consulting, or related disciplines.
• 5+ years of experience in e-commerce, marketplaces, seller platforms, merchant services, fintech onboarding, SaaS onboarding, or growth-focused organizations.
• Experience leading complex cross-functional initiatives involving multiple stakeholders and distributed teams.
• Strong analytical skills with the ability to leverage data to identify opportunities, influence decisions, and measure business impact.
• Experience working with customer-facing workflows, onboarding programs, marketplace platforms, SaaS products, or digital ecosystems.
• Excellent communication, stakeholder management, and executive presentation skills.

Responsibilities

• Lead strategic program initiatives focused on improving seller onboarding, activation, and long-term success across TikTok Shop journeys and tools.
• Drive end-to-end programs that personalize and simplify the seller journey, reduce onboarding friction, ensure experience consistency, and improve seller conversion and growth metrics.
• Use quantitative and qualitative data to identify seller pain points, analyze funnel drop-off trends, and design high-impact improvements.
• Develop and execute programs that leverage AI, personalization, and automation to create more tailored onboarding and growth experiences for different seller segments.
• Partner closely with engineering, product, data science, operations, solution architecture, and cross-regional stakeholders to deliver scalable seller-facing experiences.
• Partner with internal platform teams to pilot and scale innovative solutions that improve seller experience, operational efficiency, and platform adoption.
• Act as a champion for seller-centric thinking by advocating for merchant needs and continuously improving the end-to-end seller experience.

Skills

Analytical skills

Stakeholder management

Executive communication

Cross-functional leadership

Onboarding programs

Education

Bachelor's degree or equivalent practical experience

Job description

TikTok is seeking a Senior Program Manager for Global E-commerce, Seller Business to lead initiatives across seller onboarding, activation, and growth. You will partner with engineering, product, data science, and operations to design scalable, data-driven programs that improve onboarding friction and seller conversion.

You will translate seller needs into scalable experiences, leverage AI and personalization, and influence across distributed teams to deliver impact and measurable outcomes.