Technical Program Manager, Seller Growth & Onboarding

TikTok; Seattle (WA); On-site; USD 208,050 - 355,680; Full time

Job summary

TikTok is seeking a seasoned Program Manager to lead strategic initiatives within the Global E-commerce, Seller Business team. You will drive onboarding, activation, and long-term seller success across TikTok Shop journeys, partnering with engineering, product, data science, operations, and cross-regional stakeholders.

You will use data to identify seller pain points, reduce onboarding friction, and design AI-enabled, personalized experiences for diverse seller segments, delivering scalable

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years in program management, product operations, business operations, growth strategy, consulting, or related disciplines.
• 5+ years in e-commerce, marketplaces, seller platforms, merchant services, fintech onboarding, SaaS onboarding, or growth-focused organizations.
• Experience leading complex cross-functional initiatives involving multiple stakeholders and distributed teams.
• Strong analytical skills with the ability to leverage data to identify opportunities, influence decisions, and measure business impact.
• Experience working with customer-facing workflows, onboarding programs, marketplace platforms, SaaS products, or digital ecosystems.
• Excellent communication, stakeholder management, and executive presentation skills.

Responsibilities

• Lead strategic program initiatives focused on improving seller onboarding, activation, and long-term success across TikTok Shop journeys and tools.
• Drive end-to-end programs that personalize and simplify the seller journey, reduce onboarding friction, ensure experience consistency, and improve seller conversion and growth metrics.
• Use quantitative and qualitative data to identify seller pain points, analyze funnel drop-off trends, and design high-impact improvements.
• Develop and execute programs that leverage AI, personalization, and automation to create more tailored onboarding and growth experiences for different seller segments.
• Partner closely with engineering, product, data science, operations, solution architecture, and cross-regional stakeholders to deliver scalable seller-facing experiences.
• Partner with internal platform teams to pilot and scale innovative solutions that improve seller experience, operational efficiency, and platform adoption.
• Act as a champion for seller-centric thinking by advocating for merchant needs and continuously improving the end-to-end seller experience.]

Skills

Program management

Analytical thinking

Stakeholder management

Executive communication

Cross-functional collaboration

Growth strategy

Education

Bachelor's degree or equivalent practical experience

Job description

TikTok is seeking a seasoned Program Manager to lead strategic initiatives within the Global E-commerce, Seller Business team. You will drive onboarding, activation, and long-term seller success across TikTok Shop journeys, partnering with engineering, product, data science, operations, and cross-regional stakeholders.

You will use data to identify seller pain points, reduce onboarding friction, and design AI-enabled, personalized experiences for diverse seller segments, delivering scalable