Senior Talent Brand & Growth Marketer

Technology Resource Management; United States; Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

Equity plan

Job summary

TRM Labs is hiring a Lead Brand & Growth Marketer to expand our talent brand and community presence. You will run campaigns across social, events, and partnerships, collaborating with Marketing and Recruiting to tailor content for priority engineering and technical audiences.

You'll own community programs, conferences, and paid campaigns, while using data to improve reach and pipeline. The role blends growth marketing, channel strategy, and executive initiatives in a fast-paced environment.

Qualifications

• 3–6 years of experience in growth marketing, community marketing, employer brand, events, or related field.
• Experience executing campaigns across social, community, events, or partnerships.
• Strong project management to run multiple initiatives from planning to execution.
• Experience supporting events, sponsorships, meetups, or community programs.
• Familiar with paid social and digital distribution, especially LinkedIn.
• Strong writing and ability to adapt content across channels.
• Comfort using data to evaluate performance and improve campaigns.
• High ownership and ability to move quickly in a high-growth environment.
• Experience engaging engineering/technical audiences is a plus.

Responsibilities

• Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels.
• Partner with Marketing and Recruiting teams to adapt and distribute content across channels.
• Coordinate presence at conferences and events, including speaking submissions and sponsorships.
• Build relationships with technical communities and universities; partner programs.
• Produce and host community programs, meetups, panels, and virtual events.
• Manage paid campaigns and sponsorships across LinkedIn and relevant communities.
• Track campaign performance and pipeline influence; iterate based on insights.
• Identify and test new channels to expand reach with priority talent segments.

Skills

Growth marketing

Community marketing

Employer brand

Events management

Paid social

LinkedIn

Content adaptation

Data-driven

Tools

Social channels

Job description

TRM Labs is hiring a Lead Brand & Growth Marketer to expand our talent brand and community presence. You will run campaigns across social, events, and partnerships, collaborating with Marketing and Recruiting to tailor content for priority engineering and technical audiences.

You'll own community programs, conferences, and paid campaigns, while using data to improve reach and pipeline. The role blends growth marketing, channel strategy, and executive initiatives in a fast-paced environment.