VP of Global Growth

TRM Labs; United States; On-site; USD 250,000 - 350,000; Full time

Job summary

TRM Labs is hiring a Vice President of Global Growth to lead the growth engine across markets, regions, and customer types. You will own pipeline generation and the end-to-end customer journey from awareness to sales-accepted opportunities, reporting to the CRO and guiding a cross-functional Growth Leadership Team.

You will build an attribution framework, accelerate experiments, and align programs with explicit pipeline goals while managing a global, diverse team and agency relationships.

Qualifications

• Track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles.
• Quantitative fluency and sound judgment with imperfect data; build funnel models, test attribution, and design experiments.
• Experience driving both new-logo acquisition and customer expansion with strong conversion economics.
• Deep full-funnel expertise from awareness to pipeline outcomes including sales handoffs.
• Experience building multitouch attribution, marketing analytics, and forecasting models.
• Disciplined experimentation with AI-enabled targeting, content velocity, and measurement controls.
• Experience leading demand generation, performance marketing, lifecycle, ABM, digital, and field marketing with strong data analytics.
• Applied AI fluency showing impact on campaign ops, targeting, content velocity, or attribution with quality controls.

Responsibilities

• Own and translate revenue targets into a scalable pipeline generation plan across markets, regions, offerings, and customer types.
• Identify bottlenecks in the journey from awareness to qualified opportunities and optimize handoffs with Sales.
• Lead the full demand generation engine by integrating ABM, lifecycle, and digital activities to meet pipeline goals.
• Build and evolve digital and lifecycle capabilities including paid search, social, SEO, landing pages, and reactivation.
• Increase experimentation velocity and use AI to accelerate targeting, content production, and forecasting.
• Develop the Growth organization’s operating cadence, hire and nurture leaders, and manage budgets and agency relationships.

Skills

Growth strategy

ABM

Lifecycle marketing

Digital marketing

Marketing analytics

Experimentation

Executive communication

Team leadership

Multi-region experience

Job description

Build a Safer World.

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.

TRM is hiring a VP of Global Growth to lead our next stage of expansion, building a global growth organization that delivers repeatable, scalable, and efficient growth.

You will own global pipeline generation across the company and the customer journey from initial awareness through to a sales-accepted opportunity. You will report directly to the Chief Revenue Officer, be a key member of our Growth Leadership Team, and lead teams across growth strategy, digital and lifecycle marketing, account-based marketing, field marketing, and marketing operations and analytics. You will establish attribution, experimentation, and funnel visibility to understand what’s working, address what isn’t, and guide TRM on where to invest to drive growth.

The impact you will have:

• Own the pipeline generation plan. Translate revenue targets into pipeline requirements by market, region, offering, and customer type. Account for conversion rates and sales cycles, agree contributions with other revenue leaders, and own the consolidated plan and response to gaps.

• Find and attack the bottlenecks. Map how accounts and buyers move from awareness to qualified opportunities, define the entry and exit criteria for each stage, and identify where progress stalls. Work with Sales to improve handoffs and use win/loss results to sharpen targeting and programs.

• Lead the full demand generation engine. Integrate demand generation, performance marketing, lifecycle, account-based marketing (ABM), field marketing, and digital into a coordinated strategy that generates qualified pipeline across global pods. Connect events, executive programs, content, and coordinated sales outreach to explicit pipeline goals.

• Build digital and lifecycle capabilities. Lead paid search and social, organic search and AI discovery, website conversion, landing pages, nurture, and reactivation. Understand how these channels work together and where additional investment can generate qualified pipeline efficiently.

• Increase experimentation velocity. Diagnose where the growth engine underperforms, prioritize high-impact hypotheses, and establish a fast, disciplined cadence of experiments across audiences, channels, campaigns, and conversion paths. Use AI to accelerate targeting, campaign operations, content production, and analysis while maintaining quality.

• Build a stunning team and culture. Develop the existing team, recruit critical talent, and set clear responsibilities across shared capabilities and market teams. Own the budget and agency relationships, establish a disciplined operating rhythm, and use AI and automation to increase the team’s capacity and speed.

• Executive leadership: Serve as the executive voice for pipeline generation, advising the CRO, CEO, and broader leadership team on pipeline performance, investment tradeoffs, and opportunities across markets and customer segments.

What we’re looking for

• A track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles. You can explain the targets, investment decisions, conversion rates, and revenue outcomes behind your results.

• Quantitative fluency and sound judgment with imperfect data. You can build a funnel model, pressure-test attribution, evaluate acquisition economics, and design useful experiments when volumes are too small for simple A/B tests.

• A track record driving both new-logo acquisition and customer expansion, with a rigorous understanding of conversion, acquisition economics, and payback.

• Deep full-funnel expertise, from awareness and MQL generation through opportunity creation, Sales handoffs, and downstream pipeline outcomes.

• Demonstrated success building multitouch attribution, marketing analytics, and forecasting models that improve investment decisions and reveal where the funnel is underperforming.

• A disciplined approach to experimentation, with evidence of increasing testing velocity and translating learning into measurable improvements in qualified pipeline and conversion.

• Experience leading demand generation, performance marketing, lifecycle, ABM, digital, and regional or field marketing, supported by strong marketing operations and data analytics.

• Applied AI fluency: you can show how you have used AI to improve campaign operations, targeting, content velocity, forecasting, or attribution, with appropriate quality controls.

• A track record hiring and developing leaders and building an operating model that creates accountability across teams and functions.

• Multi-region experience across NA, APAC, and EMEA, ideally including public‑sector or regulated‑buyer motions, with the judgment to tailor strategy by market and segment.

• Strong executive communication and GTM partnership. You can align leaders on the growth plan, challenge assumptions with evidence, and move comfortably between revenue outcomes and campaign detail.

This role may be a fit if you…

• Have willed extraordinarily ambitious programs and teams into existence

• Look at a funnel and immediately hypothesize about bottlenecks and experiments to run

• Are as energized by developing a market strategy as you are by building a campaign, rewriting a landing page, or fixing a broken handoff

• Experiment constantly with AI and find yourself teaching others how to uplevel their usage

• Need to be at a company where you can draw a straight line from the work you do to a positive impact in your community

Interviewing with TRM

• Recruiter Intro: Qualifications, motivations, and alignment with the role.

• Hiring Manager: Deep dive into your relevant experience, skills, and impact.

• First Round: 1-2 interviews focused on the skills most critical to the role.

• Final Round: Hands-on case study. This is usually a panel-style session where we go deeper into your craft, problem solving, and alignment with TRM.