Senior Strategy Lead, Personalization & Growth

State Farm; Bloomington, Dunwoody, Richardson, Tempe (IL, GA, TX, AZ); Hybrid; USD 160,000 - 220,000; Full time

Benefits offered by this job

Competitive pay

Annual incentive

Health benefits

Tuition assistance

401(k) plan

Paid time off

Job summary

State Farm in Bloomington, IL is seeking a senior strategy/analytics professional to lead the Digital Growth Engine initiative. This role focuses on precision engagement across channels, defining audiences, treatments, and measurement, and partnering with data science teams to translate business needs into actionable decision strategies.

Applicants should have strong communication and cross-functional leadership skills, with experience in large, regulated enterprises.

Qualifications

• 8 plus year experience in strategy, digital product, analytics, growth, innovation, consulting, or a related discipline.
• Demonstrated ability to structure ambiguous problems, synthesize quantitative and qualitative evidence, and develop clear recommendations.
• Strong business acumen and ability to connect customer needs, operational realities, technology capabilities, and enterprise priorities.
• Excellent written and verbal communication skills, including executive-ready storytelling and decision support.
• Ability to lead through influence and coordinate work across multidisciplinary teams in a complex enterprise environment.

Responsibilities

• Define how State Farm uses customer and prospect intelligence to deliver more relevant, coordinated, and measurable engagement across channels.
• Identify and prioritize precision engagement opportunities across acquisition, conversion, service, cross-sell, and retention journeys.
• Define audience, decision, treatment, channel, timing, and measurement strategies for next-best-action and personalized engagement use cases.
• Partner with data science and analytics teams to translate business needs into model requirements and actionable decision strategies.
• Coordinate with digital, marketing, agent, product, MarTech, privacy, and technology partners to design omnichannel operating approaches.
• Develop business cases and roadmaps that connect engagement capabilities to customer value, growth outcomes, and economic discipline.
• Use experimentation and incremental measurement to refine decision policies rather than relying only on model scores or correlation.
• Document decision logic, operating assumptions, governance needs, and scale requirements for priority use cases.

Skills

Strategy

Digital product

Analytics

Growth

Innovation

Consulting

Cross-functional leadership

Communication

Job description

State Farm in Bloomington, IL is seeking a senior strategy/analytics professional to lead the Digital Growth Engine initiative. This role focuses on precision engagement across channels, defining audiences, treatments, and measurement, and partnering with data science teams to translate business needs into actionable decision strategies.

Applicants should have strong communication and cross-functional leadership skills, with experience in large, regulated enterprises.