Senior Growth & Engagement Strategist

State Farm; Atlanta (GA); Hybrid; USD 160,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Annual raise & bonus

401(k) with company contributions

Matching Gift Program

Job summary

State Farm is seeking a strategic and analytics-driven leader to shape engagement across channels and journeys. You will collaborate with data science, marketing, and product teams to translate business needs into measurable, next-best-action strategies that drive customer value and growth.

The role emphasizes experimentation, governance, and scalable operating models within a large, regulated enterprise, with a hybrid work arrangement and a $160k–$220k salary range plus incentives.

Qualifications

• 8+ years experience in strategy, digital product, analytics, growth, innovation, consulting, or a related discipline.

Responsibilities

• Define how State Farm uses customer and prospect intelligence to deliver more relevant, coordinated, and measurable engagement across channels.
• Identify and prioritize precision engagement opportunities across acquisition, conversion, service, cross-sell, and retention journeys.
• Define audience, decision, treatment, channel, timing, and measurement strategies for next-best-action and personalized engagement use cases.
• Partner with data science and analytics teams to translate business needs into model requirements and actionable decision strategies.
• Coordinate with digital, marketing, agent, product, MarTech, privacy, and technology partners to design omnichannel operating approaches.
• Develop business cases and roadmaps that connect engagement capabilities to customer value, growth outcomes, and economic discipline.
• Use experimentation and incremental measurement to refine decision policies rather than relying only on model scores or correlation.
• Document decision logic, operating assumptions, governance needs, and scale requirements for priority use cases.

Skills

Strategy & analytics

Cross-functional leadership

Communication

Problem solving

Job description

State Farm is seeking a strategic and analytics-driven leader to shape engagement across channels and journeys. You will collaborate with data science, marketing, and product teams to translate business needs into measurable, next-best-action strategies that drive customer value and growth.

The role emphasizes experimentation, governance, and scalable operating models within a large, regulated enterprise, with a hybrid work arrangement and a $160k–$220k salary range plus incentives.