Lead Strategist - Digital Growth

State Farm; Atlanta (GA); Hybrid; USD 160,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Annual raise & bonus

401(k) with company contributions

Matching Gift Program

Job summary

State Farm is seeking a strategic and analytics-driven leader to shape engagement across channels and journeys. You will collaborate with data science, marketing, and product teams to translate business needs into measurable, next-best-action strategies that drive customer value and growth.

The role emphasizes experimentation, governance, and scalable operating models within a large, regulated enterprise, with a hybrid work arrangement and a $160k–$220k salary range plus incentives.

Qualifications

• 8+ years experience in strategy, digital product, analytics, growth, innovation, consulting, or a related discipline.

Responsibilities

• Define how State Farm uses customer and prospect intelligence to deliver more relevant, coordinated, and measurable engagement across channels.
• Identify and prioritize precision engagement opportunities across acquisition, conversion, service, cross-sell, and retention journeys.
• Define audience, decision, treatment, channel, timing, and measurement strategies for next-best-action and personalized engagement use cases.
• Partner with data science and analytics teams to translate business needs into model requirements and actionable decision strategies.
• Coordinate with digital, marketing, agent, product, MarTech, privacy, and technology partners to design omnichannel operating approaches.
• Develop business cases and roadmaps that connect engagement capabilities to customer value, growth outcomes, and economic discipline.
• Use experimentation and incremental measurement to refine decision policies rather than relying only on model scores or correlation.
• Document decision logic, operating assumptions, governance needs, and scale requirements for priority use cases.

Skills

Strategy & analytics

Cross-functional leadership

Communication

Problem solving

Job description

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

HYBRID

A "Hybrid" position means selected candidates will be assigned to a facility and will spend some time working both in the office and from home. For Enterprise Technology, a hybrid work arrangement will require approximately 40% in-office time each month, beginning in late 2027.

HUB LOCATIONS

Bloomington, IL; Dunwoody, GA; Richardson, TX; or Tempe, AZ

SPONSORSHIP

Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Responsibilities

Define how State Farm uses customer and prospect intelligence to deliver more relevant, coordinated, and measurable engagement across channels. This role is part of the Digital Growth Engine, a multidisciplinary organization focused on building a stronger learning advantage through trusted data, disciplined experimentation, intelligent decisioning, and scalable technology.

• Identify and prioritize precision engagement opportunities across acquisition, conversion, service, cross-sell, and retention journeys.
• Define audience, decision, treatment, channel, timing, and measurement strategies for next-best-action and personalized engagement use cases.
• Partner with data science and analytics teams to translate business needs into model requirements and actionable decision strategies.
• Coordinate with digital, marketing, agent, product, MarTech, privacy, and technology partners to design omnichannel operating approaches.
• Develop business cases and roadmaps that connect engagement capabilities to customer value, growth outcomes, and economic discipline.
• Use experimentation and incremental measurement to refine decision policies rather than relying only on model scores or correlation.
• Document decision logic, operating assumptions, governance needs, and scale requirements for priority use cases.

Qualifications

• 8 plus year experience in strategy, digital product, analytics, growth, innovation, consulting, or a related discipline.
• Demonstrated ability to structure ambiguous problems, synthesize quantitative and qualitative evidence, and develop clear recommendations.
• Strong business acumen and ability to connect customer needs, operational realities, technology capabilities, and enterprise priorities.
• Excellent written and verbal communication skills, including executive-ready storytelling and decision support.
• Ability to lead through influence and coordinate work across multidisciplinary teams in a complex enterprise environment.

Preferred Experience

• Experience working in a large, regulated enterprise and navigating privacy, security, legal, risk, and governance requirements.
• Experience with digital customer journeys, insurance or financial services, growth analytics, personalization, experimentation, or marketing technology.
• Demonstrated success working in cross-functional product or pod‑based operating models and moving work from insight to implementation.
• A bias toward measurable outcomes, reusable capabilities, clear documentation, and continuous learning.

Our Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $160,000 - $220,000. Starting salary will be based on skills, background, and experience. High end of the range limited to applicants with significant relevant experience.
• Potential yearly incentive pay up to 24% of base salary.

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, and you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little "You" Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!