Senior Strategy Lead, Influencer & Social Commerce

CJ; Needham (MA); Hybrid; USD 107,000 - 153,000; Full time

Benefits offered by this job

401K matching

Flexible time off

Paid holidays

Team-building events

Employee Referral Program

Hybrid work arrangements

Parental bonding leave

Backup care options

Employee discount program

Global support via International SOS

Job summary

CJ is seeking an Associate Director of Strategy - Influencer to lead influencer and creator commerce strategy for prospective clients. You will develop differentiated programs, craft compelling proposals, and partner with sales and marketing to win new business.

The role emphasizes pre-sales strategy, research, and thought leadership, with hands-on support in setting up go-to-market plans and measurement frameworks.

Qualifications

• 7+ years in influencer/creator marketing, social commerce or related field.
• Experience developing influencer strategies for brands and agencies.
• Proven ability with proposals, RFPs, and client presentations.
• Strong knowledge of TikTok Shop and creator-led commerce.

Responsibilities

• Lead influencer/creator commerce strategies for clients and pitches.
• Translate objectives into differentiated influencer programs and channels.
• Create executive-ready proposals and strategic narratives.
• Design creator programs across the customer journey (awareness to loyalty).
• Develop TikTok Shop strategies including creator recruitment and segmentation.
• Present strategies to clients and internal leadership with clarity.

Skills

Influencer marketing

Creator marketing

Social commerce

Digital strategy

Market research

Proposal development

Client presentations

Education

Bachelor's degree or equivalent

Tools

TikTok Shop

LTK

ShopMy

PowerPoint

Job description

CJ is seeking an Associate Director of Strategy - Influencer to lead influencer and creator commerce strategy for prospective clients. You will develop differentiated programs, craft compelling proposals, and partner with sales and marketing to win new business.

The role emphasizes pre-sales strategy, research, and thought leadership, with hands-on support in setting up go-to-market plans and measurement frameworks.