Senior Strategy Lead, Influencer & Creator Commerce

CJ; Atlanta (GA); Hybrid; USD 107,000 - 153,000; Full time

Benefits offered by this job

401K matching

Wellness programs

Medical, dental, and vision coverage

Hybrid work arrangements

Paid holidays

Job summary

CJ is a leader in performance marketing with an emphasis on creator economy and affiliate partnerships. This role focuses on developing influencer and creator strategies, turning market intelligence into differentiated, measurable solutions for prospective clients.

You will work with cross-functional teams to design programs across the customer journey, including TikTok Shop and affiliate partnerships, driving measurable business outcomes and revenue growth.

Qualifications

• 7+ years of experience in influencer marketing, creator marketing, affiliate marketing, social commerce, digital strategy, or related discipline.
• Experience developing influencer or creator strategies for brands, agencies, platforms, retailers, or commerce organizations.
• Experience contributing to or leading new-business proposals, RFP responses, pitch development, and client presentations.
• Strong knowledge of TikTok Shop, especially TikTok Shop Affiliate strategies and creator-led commerce.
• Familiarity with affiliate and subaffiliate platforms (LTK, ShopMy).
• Excellent written, verbal, and executive communication skills.

Responsibilities

• Respond to prospective-client opportunities, briefs, RFPs, and pitches.
• Translate client objectives into differentiated influencer and creator strategies.
• Develop strategic narratives, pitch materials, proposals, and executive-ready presentations.
• Design creator commerce programs across awareness, consideration, conversion, and loyalty.
• Develop TikTok Shop strategies with emphasis on creator recruitment, seeding, commission, and optimization.
• Collaborate with influencer, account management, media, analytics, and operations teams.

Skills

Influencer marketing

Strategic thinking

Storytelling

Presentation skills

Analytical skills

Collaboration

Education

Bachelor's degree or equivalent

Tools

TikTok Shop

LTK

ShopMy

PowerPoint

Job description

CJ is a leader in performance marketing with an emphasis on creator economy and affiliate partnerships. This role focuses on developing influencer and creator strategies, turning market intelligence into differentiated, measurable solutions for prospective clients.

You will work with cross-functional teams to design programs across the customer journey, including TikTok Shop and affiliate partnerships, driving measurable business outcomes and revenue growth.