Influencer Marketing Director — Hybrid Leadership

CJ; Atlanta (GA); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

401K matching

Wellness programs

Medical, dental, and vision coverage

Flexible time off

Paid holidays

Company-sponsored team-building events

Employee Referral Program

Annual recognition awards

Hybrid work arrangements

Parental bonding leave

Backup care options

Employee discount program

International SOS program

Job summary

CJ is seeking an Account Director, Influencer to own a portfolio of clients and lead a dedicated influencer and content creator team. You will drive successful CJ Influencer campaigns, identify strategic solutions, and align with CJ and Publicis Groupe objectives.

The role emphasizes collaboration across marketing, sales and product, with a focus on growth, renewals and delivering measurable results for advertisers and publishers.

Qualifications

• 5+ years of Digital Marketing experience, preferably Affiliate Marketing.
• 1-4 years in Influencer Marketing related role.
• 1-2 years' experience managing 1 or more direct reports.
• Strong verbal and written communication abilities.
• Effective decision-making skills.
• Excellent organizational and communications skills with a strong attention to detail.
• Ability to work across departments and divisions by building consensus and delivering upon stated objectives.

Responsibilities

• Work in partnership with Business Development to develop pitches and elevate CJI’s positioning in the marketplace.
• Ensure alignment between client expectations and team deliverables.
• Resourcing and pricing profitability at a team level and balancing workload by assigning campaigns to team pods.
• Ultimately responsible and accountable for client/campaign satisfaction and driving renewal business.
• Proactively identify operational efficiencies.
• Responsible for advising on product solution roadmap, identifying needs and stakeholders.
• Be the Subject Matter Expert internally to educate advertisers, publishers and agency partners on the vertical and business benefits to partnering with CJ.
• Stay abreast of industry trends.
• Elevate CJ’s positioning within the influencer space through thought leadership.
• Use industry events, conferences, podcasts and client events to advocate/educate on CJ’s capabilities
• Lead partnerships with Client Dev/Groupe Agencies to source needs and opportunities
• Utilize past performance, data insights and industry trends to guide the CJI team on the development and execution of Influencer campaigns contracted by CJ advertisers.
• Directly manage the Influencer team. Lead, train, educate and mentor Influencer Managers on best practices, team goals, publisher client needs and CJ innovations and how it will benefit their own portfolio of clients.
• Empower, Enable and Engage with the team on an ongoing basis, nurturing them through their respective career paths. Define SMART goals to support their performance management and career development. Facilitate building their exposure and expertise.

Skills

Digital Marketing

Influencer Marketing

People Management

Communication Skills

Decision Making

Organizational Skills

Cross-functional Collaboration

Job description

CJ is seeking an Account Director, Influencer to own a portfolio of clients and lead a dedicated influencer and content creator team. You will drive successful CJ Influencer campaigns, identify strategic solutions, and align with CJ and Publicis Groupe objectives.

The role emphasizes collaboration across marketing, sales and product, with a focus on growth, renewals and delivering measurable results for advertisers and publishers.