Strategic Lead, Influencer & Social Commerce

Publicis Groupe; Chicago (IL); Hybrid; USD 107,000 - 153,000; Full time

Benefits offered by this job

Flexible time off

Paid holidays

Hybrid work arrangements

Employee referral program

Team-building events

Parental bonding leave

Backup care options

Employee discount program

International SOS program

BRGs

Job summary

CJ Influence, part of Publicis Groupe, is seeking an Associate Director of Strategy - Influencer to lead influencer and creator commerce strategy for prospective clients. You will develop differentiated approaches, craft compelling proposals, and drive revenue through creator partnerships.

You will guide cross-functional teams, research market opportunities, and design programs spanning awareness to loyalty, with a focus on measurement and executive-ready storytelling.

Qualifications

• 7+ years in influencer/creator marketing or related field.
• Experience leading proposals, RFPs, and client pitches.
• Strong knowledge of TikTok Shop and creator commerce platforms.

Responsibilities

• Respond to prospective client opportunities with strategic proposals.
• Translate business objectives into influencer/creator strategies.
• Create executive-ready presentations and program recommendations.
• Design creator programs across the customer journey.
• Develop TikTok Shop strategies and creator recruitment plans.

Skills

Influencer strategy development

Proposal development

Executive communication

Analytical fluency

Collaboration

Presentation skills

Education

Bachelor's degree or equivalent professional experience

Tools

TikTok Shop

LTK

ShopMy

PowerPoint

CRM tools

Job description

CJ Influence, part of Publicis Groupe, is seeking an Associate Director of Strategy - Influencer to lead influencer and creator commerce strategy for prospective clients. You will develop differentiated approaches, craft compelling proposals, and drive revenue through creator partnerships.

You will guide cross-functional teams, research market opportunities, and design programs spanning awareness to loyalty, with a focus on measurement and executive-ready storytelling.