Senior Strategy Lead — Influencer & Social Commerce

Publicis Groupe; Chicago (IL); Hybrid; USD 107,000 - 153,000; Full time

Benefits offered by this job

Flexible time off

Paid holidays

Hybrid work arrangements

Employee referral program

Annual recognition awards

Parental bonding leave

Backup care options

Employee discount program

Job summary

Publicis Groupe's CJ Influence is seeking an Associate Director of Strategy - Influencer to lead pre‑sales strategy, research, and proposals for influencer, creator, affiliate, and social commerce programs. You will translate business objectives into differentiated strategies and build executive‑level client materials.

The role focuses on pre‑sales strategy, research, and thought leadership, with cross‑functional collaboration to deliver measurable outcomes for Fortune 1000 brands.

Qualifications

• 7+ years in influencer/creator/affiliate marketing or related digital strategy.
• Experience developing influencer or creator strategies for brands, agencies, platforms.
• Experience contributing to new‑business proposals, RFPs, pitches, and client presentations.
• Strong knowledge of TikTok Shop, especially TikTok Shop Affiliate.
• Familiarity with affiliate and subaffiliate platforms like LTK and ShopMy.
• Able to conduct competitive research and synthesize information into recommendations.
• Strong analytical fluency and ability to connect channel metrics to business outcomes.
• Excellent written, verbal, visual storytelling and presentation skills.

Responsibilities

• Respond to prospective-client opportunities, briefs, RFPs, and pitches.
• Translate client objectives into differentiated influencer/creator strategies.
• Develop strategic narratives, pitch materials, proposal content, and executive‑ready presentations.
• Design creator commerce programs across the customer journey.
• Develop TikTok Shop strategies with emphasis on TikTok Shop Affiliate.

Skills

Influencer marketing

Creator marketing

Affiliate marketing

Social commerce

Digital strategy

Integrated marketing

E-commerce

Client presentations

Education

Bachelor's degree or equivalent

Tools

LTK

ShopMy

TikTok Shop

Job description

Publicis Groupe's CJ Influence is seeking an Associate Director of Strategy - Influencer to lead pre‑sales strategy, research, and proposals for influencer, creator, affiliate, and social commerce programs. You will translate business objectives into differentiated strategies and build executive‑level client materials.

The role focuses on pre‑sales strategy, research, and thought leadership, with cross‑functional collaboration to deliver measurable outcomes for Fortune 1000 brands.