Senior Strategy Lead: Influencer & Creator Commerce

Publicis Groupe; Chicago (IL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

401K matching

Wellness programs

Medical, dental, vision coverage

Flexible time off

Paid holidays

Team-building events

Employee Referral Program

Recognition awards

Hybrid work arrangements

Parental bonding leave

Backup care options

Employee discount program

International SOS program

Job summary

Publicis Groupe's CJ division in the Chicago area seeks an Associate Director of Strategy - Influencer to lead influencer, creator, affiliate, and social commerce initiatives. You will translate business aims into differentiated strategies, craft compelling narratives, and deliver executive-ready proposals for prospective clients.

In this hybrid role, collaborate with sales, analytics, and operations to design programs, measurement plans, and roadmaps across influencer and creator commerce.

Qualifications

• Approximately 7 or more years of relevant experience in influencer marketing, creator marketing, affiliate marketing, social commerce, digital strategy or related field.
• Experience developing influencer or creator strategies for brands, agencies, platforms, retailers, or commerce organizations.
• Experience leading new-business proposals, RFP responses, pitch development, and client presentations.
• Strong knowledge of TikTok Shop and creator-led commerce.
• Familiarity with affiliate platforms including LTK and ShopMy.
• Ability to conduct rigorous competitive research and synthesize complex information.
• Strong analytical fluency connecting channel metrics to business outcomes.
• Excellent written, verbal, visual storytelling, and executive communication skills.
• Ability to develop persuasive PowerPoint presentations and work with data/research tools.
• Strong collaboration and stakeholder-management skills in a fast-paced environment.
• Bachelor's degree or equivalent professional experience.

Responsibilities

• Partner with sales and business development to respond to opportunities, briefs, RFPs, and pitches.
• Translate client objectives into influencer/creator strategies and programs.
• Develop strategic narratives, proposals, and executive-ready content.
• Design creator commerce programs across the customer journey.
• Develop TikTok Shop strategies and creator recruitment/segmentation.
• Recommend subaffiliate platforms based on client needs.
• Conduct competitive and market research in influencer/social commerce.
• Turn insights into actionable recommendations and roadmaps.
• Build frameworks, segmentation approaches, measurement plans, and test agendas.
• Present strategies clearly to clients and internal leadership.

Skills

Influencer marketing

Creator marketing

Social commerce

Strategy development

Pre-sales strategy

Client presentations

PowerPoint

Research

Data analysis

Proposal development

Education

Bachelor's degree

Tools

TikTok Shop

LTK

ShopMy

Job description

Publicis Groupe's CJ division in the Chicago area seeks an Associate Director of Strategy - Influencer to lead influencer, creator, affiliate, and social commerce initiatives. You will translate business aims into differentiated strategies, craft compelling narratives, and deliver executive-ready proposals for prospective clients.

In this hybrid role, collaborate with sales, analytics, and operations to design programs, measurement plans, and roadmaps across influencer and creator commerce.