Hybrid: Senior Associate Director, Influencer Strategy

Publicis Groupe; Chicago (IL); Hybrid; USD 150,000 - 200,000; Full time

Job summary

CJ, part of Publicis Groupe, is seeking an Associate Director of Strategy - Influencer to lead influencer, creator, affiliate and social-commerce initiatives. You will craft differentiated, insight-led strategies and proposals for prospective clients, with a focus on pre-sales strategy, research, proposal design, and executive-ready presentations.

The role emphasizes thought leadership and strategy over day-to-day campaign execution, requiring senior-level communication and collaboration across

Qualifications

• Approximately 7+ years in influencer marketing, creator marketing, affiliate marketing, social commerce, or related fields.
• Experience developing influencer/creator strategies for brands, agencies, platforms or retailers.
• Proven ability to contribute to or lead new-business proposals, RFP responses, pitches.
• Strong knowledge of TikTok Shop, especially Affiliate strategy and creator-led commerce.
• Familiarity with affiliate ecosystems, including LTK and ShopMy.
• Ability to translate data into differentiated recommendations and strategic direction.
• Excellent written, verbal, visual storytelling, and executive communication skills.
• Bachelor's degree or equivalent professional experience.

Responsibilities

• Partner with sales to respond to opportunities, briefs, RFPs, and pitches.
• Translate business objectives into differentiated influencer and creator strategies.
• Develop narratives, proposals, content, and executive-ready presentations.
• Design creator commerce programs across the customer journey: awareness to loyalty.
• Develop TikTok Shop strategies with emphasis on Creator recruitment and segmentation.
• Recommend roles for subaffiliate/creator platforms like LTK and ShopMy.
• Conduct competitive, category, creator, platform, and market research.
• Turn research into clear insights, opportunities, and recommendations.
• Build strategic frameworks, segmentation approaches, and activation roadmaps.
• Develop business cases linking creator activity to outcomes like ROAS and revenue.
• Collaborate with influencer, PM, media, analytics, and operations teams.
• Present strategies to clients and senior stakeholders; participate in pitches.
• Support scope development and identify risks, dependencies, and gaps.
• Stay current on creator economy trends and platform policies.

Skills

Influencer marketing

Creator marketing

Social commerce

Strategic thinking

Client presentations

PowerPoint skills

Data-driven insights

Collaboration

Education

Bachelor's degree or equivalent experience

Tools

TikTok Shop

LTK

ShopMy

Research tools

Job description

CJ, part of Publicis Groupe, is seeking an Associate Director of Strategy - Influencer to lead influencer, creator, affiliate and social-commerce initiatives. You will craft differentiated, insight-led strategies and proposals for prospective clients, with a focus on pre-sales strategy, research, proposal design, and executive-ready presentations.

The role emphasizes thought leadership and strategy over day-to-day campaign execution, requiring senior-level communication and collaboration across