Associate Creative Strategist / Copywriter

dentsu; New York (NY); Hybrid; USD 66,000 - 75,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu is seeking a creative professional for MKTG Sports + Entertainment at our New York hub. You will craft big ideas, write compelling copy, and help shape campaigns that resonate across sports and entertainment properties.

With 2–4 years of experience in copywriting or creative strategy, you’ll translate insights into strategic narratives, collaborate across teams, and help present ideas that move audiences and brands. If you’re curious, collaborative, and passionate about culture, join us.

Qualifications

• 2–4 years of experience in copywriting, creative strategy, advertising, or related creative discipline.
• A portfolio demonstrating strong conceptual thinking, writing ability, and creative ideas.
• Strong copywriting and storytelling skills across multiple formats.
• Ability to translate research, insights, and briefs into clear, compelling concepts.
• Excellent verbal and written communication, with ability to present creative thinking.

Responsibilities

• Big Creative Ideas: concept and develop innovative, strategically grounded campaigns across sports and entertainment.
• Copywriting & Messaging: write compelling headlines, taglines, narratives, manifests, and other copy.
• Creative Strategy: support development of narratives, campaigns rooted in audience insights and client objectives.
• Insight Development: identify audience tensions, cultural truths, and marketplace opportunities.
• Trends: research and synthesize consumer behavior and trends into reports and insights.
• Brainstorming & Ideation: contribute ideas in team brainstorms with cross-functional colleagues.
• Presentation Development: craft presentations and pitch materials that articulate insights and rationale.
• New Business: support opportunities through research, concepting, storytelling, and pitches.

Skills

Copywriting

Creative strategy

Advertising

Storytelling

Collaboration

Job description

About You

• A Creative Thinker – You love coming up with big ideas and finding unexpected ways to bring brands into culture.
• Strategically Minded – You're naturally curious about the "why" behind an idea. You can connect creative thinking to consumer insights, brand objectives, and business challenges.
• A Strong Writer – You have a knack for turning complex ideas into simple, compelling stories. Whether it's a headline, campaign concept, manifesto, or presentation.
• Culturally Curious – You actively seek inspiration from advertising, sports, entertainment, emerging trends, and the world around you.
• Proactive & Resourceful – You bring fresh thinking, seek out opportunities, ask questions, and take ownership of your work from start to finish.
• Adaptable & Collaborative – You thrive in a fast-paced agency environment, can juggle multiple projects and deadlines, and enjoy collaborating with people across different disciplines.
• Detail-Oriented – You take pride in the details, from the clarity of your writing and strength of your ideas to the quality of the presentations you help create.

Key Responsibilities

• Big Creative Ideas: Concept and develop innovative, strategically grounded campaign ideas, sponsorship activations, and brand experiences across sports and entertainment.
• Copywriting & Messaging: Write compelling headlines, taglines, campaign narratives, manifestos, and other creative copy that brings brand ideas to life.
• Creative Strategy: Support the development of creative narratives, strategic territories, and campaign platforms rooted in audience insights, cultural relevance, and client objectives.
• Insight Development: Identify audience tensions, cultural truths, fan behaviors, and marketplace opportunities that can serve as strategic springboards for creative ideas.
• Trends: Research and synthesize consumer behavior, cultural trends, competitive activity, and emerging opportunities into compelling trend reports and actionable creative insights.
• Brainstorming & Ideation: Contribute original ideas to team brainstorms and collaborate with Creative Directors, Designers, Strategists, and other agency partners to develop and refine concepts.
• Presentation Development: Help craft compelling creative presentations and pitch materials that clearly articulate the insight, idea, and rationale behind the work.
• New Business: Support new business opportunities through research, creative concepting, strategic storytelling, and pitch development.

Required Skills & Experience

• 2–4 years of experience in copywriting, creative strategy, advertising, or a related creative discipline.
• A portfolio demonstrating strong conceptual thinking, writing ability, and creative ideas. Work that shows the thinking behind the creative is especially encouraged.
• Strong copywriting and storytelling skills across multiple formats.
• Ability to translate research, audience insights, and client briefs into clear, compelling creative concepts.
• Excellent verbal and written communication skills, including the ability to articulate and present creative thinking.
• Strong organizational and time management skills, with the ability to manage competing priorities and meet deadlines.
• Comfortable receiving constructive feedback, iterating on creative work, and collaborating across teams.
• A genuine passion for advertising, creativity, and culture. Interest in sports and entertainment is a strong plus.

About MKTG Sports + Entertainment

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in sports and entertainment to create something worth noticing, engaging, liking, sharing, and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. Today, we help brands move at THE SPEED OF FANS, which means we aim to know fans better than they know themselves. MKTG S+E is a part of the broader dentsu Sports International network.

Working with us

We’re an agency born of fanatics…fans of sports (yes, even pickleball). Fans of music (we sing in the shower). Fans of data (we’re proud nerds). Fans of art (from exhibitions to film). Fans of culture (this is huge). That means we put it all into what we love, truly understanding what fans need, want, feel, hate, and love about the brands and properties we lead. We’re led by our core values, which focus on collaboration, community, inspiring change, pursuing excellence, and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients. We’re a community where you are free to be you, where good work gets rewarded, and you are truly energized by the team around you. It’s more than just ‘warm & fuzzies’ – happy humans are vital to our commercial success. And together, we make magic.

Inclusion and Diversity

We’re proud to be different, and that starts with our people. To us, representation means more than just diversity; it means true equity. We won’t define people by their race, gender, sexual orientation, age, or disability. Individuality is what makes us great; we want everyone to bring their full self to work and create something amazing. We constantly evaluate our practices and policies, create and sustain pathways to promotion, and are intentional about how we create and distribute resources, giving people what they need to grow. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone.

We offer team member support through flexible working arrangements and schedules that promote work/life balance, along with progressive parental and caregiver programs, as well as opportunities to give back to the community as part of our global social responsibility efforts.

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, Metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $66,300 - $75,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to, providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: New York

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work