Americas Field Marketing Lead – ABM & Revenue

Qualys; Columbia (SC); On-site; USD 90,000 - 140,000; Full time

Job summary

Qualys is seeking a Field Marketing Manager to lead regional marketing plans, campaigns, and ABM initiatives across the Americas. You will collaborate with sales, product marketing, and campaigns teams to generate pipeline and drive revenue.

The role emphasizes partnerships, events, digital programs, and data-driven insights to optimize ROI while enabling regional growth and stronger sales alignment. Travel is expected as needed.

Qualifications

• Minimum 3–4 years of experience with a bachelor's degree in marketing or communications.
• Experience in B2B software or cybersecurity marketing is preferred.
• Strong knowledge of Salesforce, ABM, and marketing automation tools.
• Excellent communication and project coordination skills.
• Ability to manage multiple campaigns and present data clearly.

Responsibilities

• Collaborate with regional sales and channel leaders to develop marketing plans and campaigns tailored to markets and accounts.
• Create and execute targeted programs including ABM, events, partner programs, and virtual events.
• Drive ABM initiatives and prioritize regional campaigns with rollout and insights.
• Coordinate with sales teams to amplify marketing campaigns and field programs.
• Build assets, landing pages, forms, target lists, and post-event communications for ROI tracking.
• Ensure campaigns are logged and budget/docs updated in Salesforce.

Skills

Collaboration

Communication

Marketing planning

ABM

Sales alignment

Project management

Digital marketing

Data presentation

Education

Bachelor's degree in marketing or communications

Tools

Salesforce

Marketing automation

Microsoft Office

Job description

Qualys is seeking a Field Marketing Manager to lead regional marketing plans, campaigns, and ABM initiatives across the Americas. You will collaborate with sales, product marketing, and campaigns teams to generate pipeline and drive revenue.

The role emphasizes partnerships, events, digital programs, and data-driven insights to optimize ROI while enabling regional growth and stronger sales alignment. Travel is expected as needed.