Director, Social- Pink

Victoria's Secret; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Victoria's Secret is seeking a Director of Social Media for PINK, a lifestyle brand focused on positivity and inclusivity. This role leads the social media strategy, focusing on audience engagement and driving measurable brand impact.

The ideal candidate will develop a culturally relevant brand voice, manage social programming, and foster partnerships across teams. Proven experience in social media strategy and team leadership is essential. Join us in empowering a new generation through authentic social engagement.

Qualifications

• Proven experience in social media strategy and execution.
• Strong leadership skills to develop a high-performing team.
• Ability to analyze performance metrics and optimize strategies.

Responsibilities

• Lead the strategy and execution of PINK’s organic social presence.
• Develop and execute a forward-thinking organic social strategy.
• Oversee always-on social programming and content management.

Skills

Cultural relevance

Audience growth and engagement

Social strategy development

Performance optimization

Job description

Description

PINK is a lifestyle brand rooted in positivity, inclusivity, and confidence—designed to empower a new generation to show up authentically every day. We connect with our customer through culturally relevant storytelling, community-first engagement, and a sharp point of view on style, campus life, and self-expression. Social sits at the heart of how PINK shows up in culture—driving conversation, connection, and brand love in real time.

The Director of Social Media leads the strategy and day-to-day execution of PINK’s organic social presence across platforms. This role is responsible for building a distinctive, culturally relevant brand voice, driving audience growth and engagement, and delivering measurable impact against brand and business goals.

This leader is both strategic and hands‑on—guiding vision while partnering closely with creative, brand, PR, and digital teams to bring campaigns and always‑on content to life. The Director will also play a critical role in evolving PINK’s social‑first marketing approach, ensuring the brand shows up authentically and competitively in a rapidly changing landscape.

Social Strategy & Brand Leadership

• Develop and execute a forward‑thinking organic social strategy aligned to brand priorities, customer insights, and marketing objectives.
• Shape PINK’s distinct voice and point of view across platforms, ensuring cultural relevance and consistency.
• Identify emerging trends, formats, and platforms to keep the brand at the forefront of social innovation.
• Champion social‑first thinking across marketing and influence cross‑functional partners to integrate social earlier in campaign development.

Content & Channel Management

• Oversee always‑on social programming, including editorial calendars, platform strategies, and real‑time content opportunities.
• Partner with Creative to concept and deliver platform‑native, breakthrough content optimized for engagement and reach.
• Ensure content reflects cultural moments, brand campaigns, and product storytelling in a cohesive way.
• Lead social listening and community insights to inform content strategies and identify opportunities or risks.

Performance & Optimization

• Define and track KPIs across engagement, growth, reach, sentiment, and traffic/conversion as applicable.
• Partner with analytics to translate performance into clear, actionable insights and optimizations.
• Drive a test‑and‑learn culture, continuously refining formats, posting cadence, and content mix.

Team Leadership

• Lead, coach, and develop a high‑performing team of social strategists and specialists.
• Foster a culture of creativity, agility, and accountability.
• Support team resourcing, workflow prioritization, and scalable processes.

Cross‑Functional Partnership

• Partner closely with Brand Marketing, Creative, PR/Communications, Digital, Merchandising, Stores, and Paid Media teams.
• Integrate social into campaign planning, product launches, and cultural activations from concept through execution.
• Collaborate on creator and influencer strategies to extend reach and credibility.