Senior Specialist, PINK Brand Strategy

Victoria’s Secret & Co.; New York (NY); On-site; USD 100,000 - 135,000; Full time

Job summary

Victoria’s Secret & Co. is seeking a highly organized Senior Specialist Brand Marketing to lead seasonal brand and product storytelling for PINK. You will own marketing support for Bra, Panty, and Beauty categories, driving go-to-market readiness, seasonal strategy, and cross-functional alignment.

The ideal candidate thrives in fast-paced environments with strong attention to detail, is passionate about Gen Z culture, fashion, beauty, and brand building, and excels at collaboration across teams.

Qualifications

• 3+ years of experience in brand marketing, product marketing, integrated marketing, or related fields.
• Strong project management skills with exceptional attention to detail.
• Excellent communication, presentation, and storytelling abilities.
• Proven ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Experience developing briefs, presentations, reporting, and strategic recommendations.
• Collaborative, positive, and easy to work with across cross-functional teams.
• Strong interest in Gen Z culture, fashion, beauty, retail, and emerging trends.
• Experience in fashion, retail, beauty, or lifestyle brands preferred.

Responsibilities

• Support seasonal brand and category marketing strategies for Bra, Panty, and Beauty, partnering with Merchandising and cross-functional teams to develop integrated plans.
• Own recurring marketing reporting, campaign recaps, and support executive-ready presentations.
• Support preparation for key go-to-market milestones, ensuring alignment across Marketing, Merchandising, Creative, PR, Social, and Stores.
• Develop and brief seasonal launch strategies, category priorities, and product stories to cross-functional partners.
• Manage marketing timelines, calendars, and deliverables to keep initiatives on track.
• Gather and synthesize cultural, consumer, and competitive insights to inform strategy and storytelling.
• Ensure consistency of brand messaging across campaigns and customer touchpoints.
• Identify opportunities to improve team processes and operational efficiency.

Skills

Brand marketing

Project management

Communication

Storytelling

Cross-functional collaboration

Attention to detail

Job description

Why You Belong Here

At Victoria's Secret & Co, you'll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You'll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you'll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

Your Role

We are seeking a highly organized, culturally connected Senior Specialist Brand Marketing to support seasonal brand and product storytelling across PINK. This role will own the marketing support for PINK's Bra, Panty, and Beauty categories, helping drive go-to-market readiness, seasonal strategy development, and cross-functional alignment across the business.

This is an ideal role for someone who thrives in fast-paced environments, has exceptional attention to detail, and is passionate about Gen Z culture, fashion, beauty, and brand building. The ideal candidate is collaborative, proactive, and known for building strong relationships across teams.

Key Responsibilities

• Support seasonal brand and category marketing strategies for the Bra, Panty, and Beauty businesses, partnering closely with Merchandising and cross-functional teams to develop integrated plans and bring key product priorities to market
• Own recurring marketing reporting, campaign recaps, and support executive-ready presentations
• Support preparation for key go-to-market milestones, ensuring alignment across Marketing, Merchandising, Creative, PR, Social, and Stores
• Develop and brief seasonal launch strategies, category priorities, and product stories to cross-functional partners
• Manage marketing timelines, calendars, and deliverables to keep initiatives on track
• Gather and synthesize cultural, consumer, and competitive insights to inform strategy and storytelling
• Ensure consistency of brand messaging across campaigns and customer touchpoints
• Identify opportunities to improve team processes and operational efficiency

Brand Strategy, Events & Insights Support

• Monitor Gen Z trends, cultural moments, and competitive activity to inform brand strategy and
• category storytelling
• Help shape seasonal narratives that connect product, consumer insights, and culture
• Support planning and execution of brand events, launches, and key marketing moments, including cross-functional coordination and post-event recaps
• Support development of seasonal strategy presentations, product storytelling materials, and business updates
• Contribute insights and recommendations that strengthen brand relevance and engagement

Minimum Salary: $99,800.00

Maximum Salary: $135,240.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Your Experience

• 3+ years of experience in brand marketing, product marketing, integrated marketing, or related fields
• Strong project management skills with exceptional attention to detail
• Excellent communication, presentation, and storytelling abilities
• Proven ability to manage multiple priorities and stakeholders in a fast-paced environment
• Experience developing briefs, presentations, reporting, and strategic recommendations
• Collaborative, positive, and easy to work with across cross-functional teams
• Strong interest in Gen Z culture, fashion, beauty, retail, and emerging trends
• Experience in fashion, retail, beauty, or lifestyle brands preferred

What Success Looks Like

• Seamless preparation and execution of key go-to-market milestones across Bra, Panty, and Beauty categories
• Clear, compelling product and seasonal storytelling that drives alignment and excitement across teams
• Accurate, insightful reporting that informs decision-making
• Strong cross-functional partnerships and stakeholder trust
• Cultural insights that keep PINK relevant and connected to its customer
• Successful support of brand events and key marketing moments

Why This Role Matters

This role sits at the intersection of product, brand, and culture, helping ensure PINK's most important categories show up with relevance, consistency, and impact. By connecting category strategy, consumer insights, product storytelling, and cross-functional execution, this role helps drive stronger launches, deeper customer connection, and overall brand growth.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws.

We only hire individuals authorized for employment in the United States.