Director, Social- PINK

Victoria’s Secret & Co.; New York (NY); On-site; USD 152,300 - 216,090; Full time

Job summary

Victoria’s Secret & Co. is seeking a Director of Social Media to lead the strategy and execution of PINK's organic social presence. This role requires developing a distinctive brand voice and executing effective social strategies across multiple platforms.

The ideal candidate will have 7–10+ years of experience in social media and brand marketing, with a proven ability to grow engagement. The position offers a competitive salary and the opportunity to work in a dynamic team environment.

Qualifications

• 7–10+ years of experience in social media, brand marketing, or content strategy.
• Proven experience managing social channels for a consumer-facing brand.
• Strong understanding of platform dynamics, content trends, and cultural behavior.

Responsibilities

• Lead strategy and execution of PINK’s organic social presence across platforms.
• Develop and execute a forward-thinking organic social strategy.
• Oversee always-on social programming, including editorial calendars and platform strategies.

Skills

Social media management

Brand marketing

Content strategy

Analytical skills

Communication skills

Tools

TikTok

Instagram

YouTube

Snapchat

Pinterest

Job description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world‑leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real‑world experience, and learn from the best in the business.

Description

PINK is a lifestyle brand rooted in positivity, inclusivity, and confidence—designed to empower a new generation to show up authentically every day. We connect with our customer through culturally relevant storytelling, community‑first engagement, and a sharp point of view on style, campus life, and self‑expression. Social sits at the heart of how PINK shows up in culture—driving conversation, connection, and brand love in real time.

The Director of Social Media leads the strategy and day‑to‑day execution of PINK’s organic social presence across platforms. This role is responsible for building a distinctive, culturally relevant brand voice, driving audience growth and engagement, and delivering measurable impact against brand and business goals.

This leader is both strategic and hands‑on—guiding vision while partnering closely with creative, brand, PR, and digital teams to bring campaigns and always‑on content to life. The Director will also play a critical role in evolving PINK’s social‑first marketing approach, ensuring the brand shows up authentically and competitively in a rapidly changing landscape.

Social Strategy & Brand Leadership

• Develop and execute a forward‑thinking organic social strategy aligned to brand priorities, customer insights, and marketing objectives
• Shape PINK’s distinct voice and point of view across platforms, ensuring cultural relevance and consistency
• Identify emerging trends, formats, and platforms to keep the brand at the forefront of social innovation
• Champion social‑first thinking across marketing and influence cross‑functional partners to integrate social earlier in campaign development

Content & Channel Management

• Oversee always‑on social programming, including editorial calendars, platform strategies, and real‑time content opportunities
• Partner with Creative to concept and deliver platform‑native, breakthrough content optimized for engagement and reach
• Ensure content reflects cultural moments, brand campaigns, and product storytelling in a cohesive way
• Lead social listening and community insights to inform content strategies and identify opportunities or risks

Performance & Optimization

• Define and track KPIs across engagement, growth, reach, sentiment, and traffic/conversion as applicable
• Partner with analytics to translate performance into clear, actionable insights and optimizations
• Drive a test‑and‑learn culture, continuously refining formats, posting cadence, and content mix

Team Leadership

• Lead, coach, and develop a high‑performing team of social strategists and specialists
• Foster a culture of creativity, agility, and accountability
• Support team resourcing, workflow prioritization, and scalable processes

Cross‑Functional Partnership

• Partner closely with Brand Marketing, Creative, PR/Communications, Digital, Merchandising, Stores, and Paid Media teams
• Integrate social into campaign planning, product launches, and cultural activations from concept through execution
• Collaborate on creator and influencer strategies to extend reach and credibility

Minimum Salary: $152,300.00

Maximum Salary: $216,090.00

Qualifications

• 7–10+ years of experience in social media, brand marketing, or content strategy
• Proven experience managing social channels for a consumer‑facing brand (fashion, retail, beauty, or lifestyle preferred)
• Strong understanding of platform dynamics, content trends, and cultural behavior (TikTok, Instagram, YouTube, Snapchat, Pinterest)
• Demonstrated ability to translate brand strategy into engaging, high‑performing content
• Experience leading teams and collaborating across functions in a fast‑paced environment
• Strong analytical mindset with the ability to turn data into action
• Excellent communication and influencing skills

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.