Customer Insights Analyst, PINK

Victoria's Secret; Reynoldsburg (OH); On-site; USD 65,000 - 90,000; Full time

Job summary

The Analyst, Customer Insights at Victoria's Secret PINK will support the development, synthesis, and reporting of consumer, market, and competitive insights to drive strategic business decisions. By integrating quantitative and qualitative research with marketplace context, this role translates insights into actionable recommendations that influence product, marketing, and brand strategies.

You will collaborate with Design, Merchandising, Planning, Marketing, Brand Strategy, and Creative to

Responsibilities

• Support development, synthesis, and reporting of consumer, market, and competitive insights to drive strategic business decisions.
• Integrate quantitative and qualitative research with marketplace context to translate insights into actionable recommendations that influence product, marketing, and brand strategies.
• Collaborate with Design, Merchandising, Planning, Marketing, Brand Strategy, and Creative to shape the brand's understanding of the customer and stay ahead of trends.

Job description

The Analyst, Customer Insights is responsible for supporting the development, synthesis, and reporting of consumer, market, and competitive insights to drive strategic business decisions. By integrating quantitative and qualitative research with marketplace context and an understanding of the business and the brand, this role supports the creation of a holistic understanding of the customer and translates insights into actionable recommendations that influence product, marketing, and business strategies. This role supports Victoria's Secret PINK.

Shape and refine the brand's understanding of the business through the lens of the customer.

Influence strategic priorities for PINK including supporting functions such as Design, Merchandising, Planning, Marketing, Brand Strategy, and Creative.

Build a deep understanding of our key product categories to guide seasonal planning and analyze in-season performance through multiple data sources, including marketplace data, primary, and secondary research.

Assist in quantitative studies that support the product development process from design and development to assorting and planning through copy and marketing.

Assist with qualitative initiatives to complement the quantitative insights to answer the "why", bringing consumer sentiment to life and deepening our understanding of our customer.

Assist with consumer wear testing efforts to ensure product quality and performance meet customer expectations and help identify winning go-forward raw materials and key messaging opportunities

Generate insights from all above research, delivering presentations with confidence and clarity.

Stay up to date on emerging consumer and market trends that are impacting consumer behavior.