Senior Specialist, Digital Content & Experience

thrivent; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

Thrivent is seeking a Sr. Specialist to lead digital content strategy for TAM websites, driving planning, design, production, and delivery of content for web and mobile experiences.

You will lead new pages, coordinate campaigns, and guide content governance, DAM, and metadata efforts, ensuring alignment with brand and regulatory requirements.

The role requires deep knowledge of UX/UI, CMS, and project management, with a track record of successful launches and collaboration across multiple teams.

Qualifications

• Bachelor's degree in Business, Communications, Digital Marketing, or related field.
• 7+ years of experience managing website content, digital experiences, content strategy, UX/UI, or related disciplines.
• Experience with Adobe Experience Manager (AEM) or comparable content management systems.
• Demonstrated experience planning and implementing marketing programs, digital experiences, and website initiatives.
• Strong visual design skills, including UX/UI principles and branding standards.
• Strong understanding of SEO, AI optimization (AIO), web analytics, and digital experience best practices.
• Ability to partner with leaders, developers, designers, product owners, Scrum teams, and compliance stakeholders.
• Familiarity with Agile product management methodologies and tools, including JIRA and Confluence.
• Proven ability to measure, track, and report success against business goals and KPIs.
• Preferred: metadata, taxonomy, DAM, content governance, and content operations; Microsoft Office Suite.

Responsibilities

• Manages digital content, experiences, and cross-functional priorities to deliver value to audiences.
• Develops and scales strategic website plans for financial professionals, institutions, and individual investors.
• Collaborates with leaders and partners to deliver experiences that support business goals.
• Leads new product launches, gathering requirements, coordinating cross-functional teams, and managing schedules.
• Reviews designs in Figma and implements in AEM; guides on wireframes and prototypes.
• Ensures brand standards, regulatory compliance, and publishing readiness.
• Serves as SME for AEM including metadata, taxonomy, DAM, and governance.
• Partners with content, design, analytics, technology, legal, and compliance teams to optimize experiences.
• Supports website performance measurement through analytics, testing, and optimization.

Skills

UX/UI design

SEO

Web analytics

Adobe Experience Manager

Agile

JIRA

Confluence

Stakeholder collaboration

Content strategy

Education

Bachelor's degree

Tools

Adobe Experience Manager

JIRA

Confluence

Job description

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they've been given.

At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today-and tomorrow.

Job Summary

The Sr. Specialist provides expertise in digital content strategy and its functionality within the overall digital experience for Thrivent Asset Management (TAM) websites.

This role leads the planning, design, production, and delivery of digital content for web and mobile experiences, including building new web pages, testing data and digital experiences, and providing direction and guidance on how digital products and artifacts are designed and executed.

The Sr. Specialist provides deep expertise and leadership for new product launches, new web pages and digital experiences, and marketing content including campaign pages, videos, podcasts, emails, and marketing journeys.

The Sr. Specialist also provides leadership in digital asset management (DAM), content governance, metadata, taxonomy, and content operations. This role requires deep knowledge of content management systems, specifically Adobe Experience Manager (AEM), and a strong understanding of UX/UI design, web development, digital product ownership, and project management.

Job Responsibilities and Duties

• Manages digital content, experiences, and cross-functional team priorities to continuously deliver value to identified audiences through compelling and empowering digital experiences and content.
• Develops and scales strategic plans for websites, specifically the financial professional and institutional websites, while supporting the individual investor website.
• Collaborates with leaders and business partners to deliver effective experiences and content that support business goals and audience needs.
• Leads new product launches, including gathering requirements, partnering with cross-functional teams, building pages, reviewing designs, managing schedules, and ensuring successful and timely launches.
• Consults and provides direction on web design, wireframes, prototypes, and digital experiences through review of designs in Figma and implementation within AEM.
• Ensures brand standards, regulatory requirements, and compliance reviews are completed prior to publication.
• Manages content publication processes, including authoring, testing, quality assurance, compliance filing, and production readiness.
• Serves as the primary subject matter expert for Adobe Experience Manager (AEM), providing expertise in metadata, taxonomy, tagging, content fragments, experience fragments, digital asset management (DAM), and content governance.
• Partners with content, design, development, analytics, technology, legal, and compliance teams to optimize digital experiences and content operations.
• Supports website performance measurement through analytics, testing, reporting, and ongoing optimization efforts.
• Models Thrivent leadership competencies of Courage, Collaboration, and Commitment by demonstrating resiliency, working together to make the best decisions, and holding self and others accountable.
• Supports an environment focused on continuous improvement, employee engagement, innovation, and commitment to clients.

Job Qualifications

Required:

• Bachelor's degree in Business, Communications, Digital Marketing, or related field.
• Minimum of 7 years of experience managing website content, digital experiences, content strategy, UX/UI, or related disciplines.
• Experience with knowledge of Adobe Experience Manager (AEM) or comparable content management systems.
• Demonstrated experience planning and implementing marketing programs, digital experiences, and website initiatives.
• Strong visual design skills, including UX/UI principles and brand standards, with the ability to communicate clearly through visual specifications and requirements.
• Strong understanding of SEO, AI optimization (AIO), web analytics, and digital experience best practices.
• Demonstrated ability to partner effectively with leaders, developers, designers, product owners, Scrum teams, project managers, technology partners, marketing, sales, product, creative, legal, and compliance stakeholders.
• Familiarity with Agile product management methodologies and tools, including JIRA and Confluence.
• Proven ability to measure, track, and report success against business goals and key performance indicators.

Preferred:

• Experience with metadata, taxonomy, digital asset management (DAM), content governance, and content operations preferred.
• Advanced proficiency in Microsoft Office Suite.
• Experience working in