Senior Specialist, Digital Content & Experience

Thrivent Financial; Minneapolis, Northern (MN, KY); Hybrid; USD 94,000 - 127,000; Full time

Benefits offered by this job

Bonuses

Health and other insurance

401k and Pension

Paid Time Off

Parental leave

Job summary

Thrivent Financial is seeking a Sr. Specialist in digital content strategy to lead planning, design, and delivery of web and mobile content across TAM sites. You’ll guide product launches, build new pages, and ensure quality through governance, testing, and analytics.

Bring deep AEM knowledge, strong UX/UI sensibilities, and collaboration with marketing, legal, and IT teams to deliver impactful digital experiences that align with Thrivent's mission and compliance requirements.

Qualifications

• Bachelor's degree in Business, Communications, Digital Marketing, or related field.
• 7+ years of experience managing website content, digital experiences, content strategy, UX/UI, or related disciplines.
• Experience with Adobe Experience Manager (AEM) or comparable CMS.
• Experience planning and implementing marketing programs, digital experiences, and website initiatives.
• Strong visual design skills; understanding of UX/UI and brand standards.
• Knowledge of SEO, AI optimization (AIO), analytics, and digital experience best practices.
• Proven ability to collaborate with diverse stakeholders across functions.

Responsibilities

• Manages digital content, experiences, and cross-functional team priorities to deliver value through digital experiences.
• Develops and scales strategic plans for multiple websites and investor sites.
• Collaborates with leaders to deliver experiences that support business goals.
• Leads new product launches, builds pages, reviews designs, and manages schedules.
• Reviews designs in Figma and implements in AEM.
• Ensures brand standards and compliance before publication.
• Acts as SME for AEM, including metadata, taxonomy, DAM, and governance.
• Partners with teams to optimize content operations and experiences.
• Supports website performance measurement through analytics and optimization.

Skills

AEM

Content Strategy

UX/UI

Digital Marketing

Cross-functional Leadership

SEO & Analytics

Education

Bachelor's degree in Business/Communications/Digital Marketing

Tools

Adobe Experience Manager (AEM)

JIRA

Confluence

Job description

Job Summary

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given. At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

The Sr. Specialist provides expertise in digital content strategy and its functionality within the overall digital experience for Thrivent Asset Management (TAM) websites. This role leads the planning, design, production, and delivery of digital content for web and mobile experiences, including building new web pages, testing data and digital experiences, and providing direction and guidance on how digital products and artifacts are designed and executed. The Sr. Specialist provides deep expertise and leadership for new product launches, new web pages and digital experiences, and marketing content including campaign pages, videos, podcasts, emails, and marketing journeys. The Sr. Specialist also provides leadership in digital asset management (DAM), content governance, metadata, taxonomy, and content operations. This role requires deep knowledge of content management systems, specifically Adobe Experience Manager (AEM), and a strong understanding of UX/UI design, web development, digital product ownership, and project management.

Job Responsibilities and Duties

• Manages digital content, experiences, and cross-functional team priorities to continuously deliver value to identified audiences through compelling and empowering digital experiences and content.
• Develops and scales strategic plans for websites, specifically the financial professional and institutional websites, while supporting the individual investor website.
• Collaborates with leaders and business partners to deliver effective experiences and content that support business goals and audience needs.
• Leads new product launches, including gathering requirements, partnering with cross-functional teams, building pages, reviewing designs, managing schedules, and ensuring successful and timely launches.
• Consults and provides direction on web design, wireframes, prototypes, and digital experiences through review of designs in Figma and implementation within AEM.
• Ensures brand standards, regulatory requirements, and compliance reviews are completed prior to publication.
• Manages content publication processes, including authoring, testing, quality assurance, compliance filing, and production readiness.
• Serves as the primary subject matter expert for Adobe Experience Manager (AEM), providing expertise in metadata, taxonomy, tagging, content fragments, experience fragments, digital asset management (DAM), and content governance.
• Partners with content, design, development, analytics, technology, legal, and compliance teams to optimize digital experiences and content operations.
• Supports website performance measurement through analytics, testing, reporting, and ongoing optimization efforts.
• Models Thrivent leadership competencies of Courage, Collaboration, and Commitment by demonstrating resiliency, working together to make the best decisions, and holding self and others accountable.
• Supports an environment focused on continuous improvement, employee engagement, innovation, and commitment to clients.

Required Qualifications

• Bachelor's degree in Business, Communications, Digital Marketing, or related field.
• Minimum of 7 years of experience managing website content, digital experiences, content strategy, UX/UI, or related disciplines.
• Experience with knowledge of Adobe Experience Manager (AEM) or comparable content management systems.
• Demonstrated experience planning and implementing marketing programs, digital experiences, and website initiatives.
• Strong visual design skills, including UX/UI principles and brand standards, with the ability to communicate clearly through visual specifications and requirements.
• Strong understanding of SEO, AI optimization (AIO), web analytics, and digital experience best practices.
• Demonstrated ability to partner effectively with leaders, developers, designers, product owners, Scrum teams, project managers, technology partners, marketing, sales, product, creative, legal, and compliance stakeholders.
• Familiarity with Agile product management methodologies and tools, including JIRA and Confluence.
• Proven ability to measure, track, and report success against business goals and key performance indicators.

Preferred Qualifications

• Preferred: Experience with metadata, taxonomy, digital asset management (DAM), content governance, and content operations preferred.
• Advanced proficiency in Microsoft Office Suite.
• Experience working in an Asset Management Organization.

Location and Work Arrangement

This position requires you to work on-site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday, and Wednesday).

Compensation

The applicable salary or hourly wage range for this full-time role is $94,175.00 - $127,413.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Benefits

• various bonuses (including, for example, annual or long-term incentives)
• medical, dental, and vision insurance
• health savings account
• flexible spending account
• 401k
• pension
• life and accidental death and dismemberment insurance
• disability insurance
• supplemental protection insurance
• 20 days of Paid Time Off each year
• Sick and Safe Time
• 10 paid company holidays
• Volunteer Time Off
• paid parental leave
• EAP
• well-being benefits
• and other employee benefits

Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.

Equal Employment Opportunity

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Accommodations

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [e-mail] or call 800-847-4836 and request Human Resources.

At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given. At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our customers. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow. For over 100 years, Thrivent has been helping people build their financial futures and live more generous lives. Today, it’s a Fortune 500 company that offers a full range of expert financial solutions, serving more than 2 million customers, as well as the communities in which they live and work. Thrivent fosters a diverse workforce to serve our diverse clientele, reflecting a wide range of backgrounds and experiences. If you’re intrigued about our work and the possibility of becoming part of it, we invite you to visit Thrivent.com to learn more. You won’t just build a career; you’ll be part of an organization focused on growing, innovating, and serving.