Specialist, Digital Marketing

Thrivent Financial; Minneapolis, Northern (MN, KY); Hybrid; USD 81,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Pension

Paid time off

Volunteer time off

Parental leave

EAP

Job summary

Thrivent Financial in Minneapolis, MN is seeking a Specialist, Digital Marketing to plan, produce, and deliver digital content for websites, email campaigns, and marketing programs. You will publish pages in Adobe Experience Manager (AEM) using approved templates and work with UX designers and developers to craft accurate digital experiences.

You will partner with internal teams to ensure content aligns with UX, accessibility, and brand requirements, while supporting SEO and AI optimization

Qualifications

• Minimum of 3 years of experience managing web and marketing projects.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience with web content management, email, and social media.

Responsibilities

• Manages content across Thrivent Asset Management websites, from concept to publication.
• Builds, delivers, and publishes responsive web pages in AEM using templates.
• Provides SEO and AI optimization for content.
• Collaborates with UX, developers, and business partners to improve navigation and conversions.
• Tests content placement and ensures accessibility and brand alignment.
• Coordinates timely updates to prospectus materials and monthly reviews.

Skills

AEM

CMS

SEO

Analytics

Jira

Confluence

Content management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

DAM platform

Microsoft Office

Job description

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they've been given. At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

Job Summary

The Specialist, Digital Marketing provides expertise in support of the planning, production, and delivery of digital content for websites, email marketing, and marketing campaigns. This role supports Thrivent Asset Management in its brand and corporate strategies. This role builds, publishes, and maintains web pages through Adobe Experience Manager (AEM) using approved templates and components. This role requires strong web design and development knowledge and partners with UX designers and developers to build accurate digital experiences. The Specialist also engages with cross-organizational teams and serves as a critical liaison between internal business partners, technology, digital marketing, and creative services.

Job Responsibilities and Duties

Manages the content management process for Thrivent Asset Management websites across internal stakeholders, from initial concept through content review, publication, and ongoing updates. Consults on, builds, delivers, and publishes responsive web pages in Adobe Experience Manager (AEM) using templates and components to support Digital Experience team projects, marketing campaigns, and ongoing content, including articles, videos, and podcasts. Provides consultation, coordination, and support for SEO and AI optimization of content. Consults with business partners on the development of web content that improves navigation, content interactivity, conversion rates, and search engine visibility. Tests and reviews content placement and related links to ensure content is easy to find and navigate. Partners with content stakeholders to maintain a consistent design and content approach across websites. Ensures design and content align with UX, usability, accessibility, and brand requirements. Leads 5th business day, quarter-end and annual prospectus material updates and monthly content reviews Partners closely with Compliance and Legal to ensure regulatory requirements are met and submitted to AdTrax (our compliance record of review).

Job Qualifications

Required: Minimum of 3 years of experience managing web and marketing projects, including special projects, annual, quarterly, monthly reviews, and other business-as-usual initiatives. Bachelor's degree in Marketing, Business, Communications, or related field. Demonstrated experience in planning and implementing marketing initiatives across web content management, email, and social media. Demonstrated ability to partner with design, development, technology, sales, marketing, product, creative, legal, and compliance business partners. Experience working within a digital asset management (DAM) platform, content management system (CMS), or Adobe Experience Manager (AEM). Preferred: Understanding of agile process working in JIRA and Confluence. Understanding of SEO and AI optimization best practices. Ability to track, evaluate and report analytics. Intermediate proficiency in Microsoft Office Suite. Experience working in an Asset Management Organization.

Additional Information

This position requires you to work on-site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday and Wednesday).

Pay Transparency

Thrivent's long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $81,352.00 - $$110,065.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Other Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits. The following benefits may be offered:

• various bonuses (including, for example, annual or long-term incentives)
• medical, dental, and vision insurance
• health savings account
• flexible spending account
• 401k
• pension
• life and accidental death and dismemberment insurance
• disability insurance
• supplemental protection insurance
• 20 days of Paid Time Off each year
• Sick and Safe Time
• 10 paid company holidays
• Volunteer Time Off
• paid parental leave
• EAP
• well-being benefits
• and other employee benefits.

Eligibility for receipt of these benefits is subject to the applicable plan/policy documents.

Thrivent's plans/policies are subject to change at any time at Thrivent's discretion.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [e-mail] or call 800-847-4836 and request Human Resources.

At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they've been given. At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our customers. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow. For over 100 years, Thrivent has been helping people build their financial futures and live more generous lives. Today, it's a Fortune 500 company that offers a full range of expert financial solutions, serving more than 2 million customers, as well as the communities in which they live and work. Thrivent fosters a diverse workforce to serve our diverse clientele, reflecting a wide range of backgrounds and experiences. If you're intrigued about our work and the possibility of becoming part of it, we invite you to visit Thrivent.com to learn more. You won't just build a career; you'll be part of an organization focused on growing, innovating, and serving.