Senior Digital Content & Experience Lead

thrivent; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

Thrivent is seeking a Sr. Specialist to lead digital content strategy for TAM websites, driving planning, design, production, and delivery of content for web and mobile experiences.

You will lead new pages, coordinate campaigns, and guide content governance, DAM, and metadata efforts, ensuring alignment with brand and regulatory requirements.

The role requires deep knowledge of UX/UI, CMS, and project management, with a track record of successful launches and collaboration across multiple teams.

Qualifications

• Bachelor's degree in Business, Communications, Digital Marketing, or related field.
• 7+ years of experience managing website content, digital experiences, content strategy, UX/UI, or related disciplines.
• Experience with Adobe Experience Manager (AEM) or comparable content management systems.
• Demonstrated experience planning and implementing marketing programs, digital experiences, and website initiatives.
• Strong visual design skills, including UX/UI principles and branding standards.
• Strong understanding of SEO, AI optimization (AIO), web analytics, and digital experience best practices.
• Ability to partner with leaders, developers, designers, product owners, Scrum teams, and compliance stakeholders.
• Familiarity with Agile product management methodologies and tools, including JIRA and Confluence.
• Proven ability to measure, track, and report success against business goals and KPIs.
• Preferred: metadata, taxonomy, DAM, content governance, and content operations; Microsoft Office Suite.

Responsibilities

• Manages digital content, experiences, and cross-functional priorities to deliver value to audiences.
• Develops and scales strategic website plans for financial professionals, institutions, and individual investors.
• Collaborates with leaders and partners to deliver experiences that support business goals.
• Leads new product launches, gathering requirements, coordinating cross-functional teams, and managing schedules.
• Reviews designs in Figma and implements in AEM; guides on wireframes and prototypes.
• Ensures brand standards, regulatory compliance, and publishing readiness.
• Serves as SME for AEM including metadata, taxonomy, DAM, and governance.
• Partners with content, design, analytics, technology, legal, and compliance teams to optimize experiences.
• Supports website performance measurement through analytics, testing, and optimization.

Skills

UX/UI design

SEO

Web analytics

Adobe Experience Manager

Agile

JIRA

Confluence

Stakeholder collaboration

Content strategy

Education

Bachelor's degree

Tools

Adobe Experience Manager

JIRA

Confluence

Job description

Thrivent is seeking a Sr. Specialist to lead digital content strategy for TAM websites, driving planning, design, production, and delivery of content for web and mobile experiences.

You will lead new pages, coordinate campaigns, and guide content governance, DAM, and metadata efforts, ensuring alignment with brand and regulatory requirements.

The role requires deep knowledge of UX/UI, CMS, and project management, with a track record of successful launches and collaboration across multiple teams.