Digital Marketing Specialist: AEM & Web Content Lead

Nashville Public Radio; Minneapolis (MN); On-site; USD 81,000 - 110,000; Full time

Benefits offered by this job

On-site in Minneapolis, MN

Benefits package

Competitive compensation

Job summary

Thrivent is seeking a Specialist, Digital Marketing to support planning, production, and delivery of digital content for websites, email marketing, and campaigns. You will manage web pages in Adobe Experience Manager (AEM) and collaborate with UX designers and developers to create accurate digital experiences.

Based in Minneapolis, this on-site role requires coordinating with cross-functional teams, ensuring UX usability, accessibility, and brand alignment, while driving SEO, AI optimization,

Qualifications

• Minimum of 3 years of experience managing web and marketing projects, including special projects, annual, quarterly, monthly reviews, and other business-as-usual initiatives.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Demonstrated experience in planning and implementing marketing initiatives across web content management, email, and social media.
• Demonstrated ability to partner with design, development, technology, sales, marketing, product, creative, legal, and compliance business partners.
• Experience working within a digital asset management (DAM) platform, content management system (CMS), or Adobe Experience Manager (AEM).

Responsibilities

• Manages the content management process for Thrivent Asset Management websites across internal stakeholders, from initial concept through content review, publication, and ongoing updates.
• Consults on, builds, delivers, and publishes responsive web pages in Adobe Experience Manager (AEM) using templates and components to support Digital Experience team projects, marketing campaigns, and ongoing content, including articles, videos, and podcasts.
• Provides consultation, coordination, and support for SEO and AI optimization of content.
• Consults with business partners on the development of web content that improves navigation, content interactivity, conversion rates, and search engine visibility.
• Tests and reviews content placement and related links to ensure content is easy to find and navigate. Partners with content stakeholders to maintain a consistent design and content approach across websites.
• Ensures design and content align with UX, usability, accessibility, and brand requirements.
• Leads 5th business day, quarter-end and annual prospectus material updates and monthly content reviews
• Partners closely with Compliance and Legal to ensure regulatory requirements are met and submitted to AdTrax (our compliance record of review).

Job description

Thrivent is seeking a Specialist, Digital Marketing to support planning, production, and delivery of digital content for websites, email marketing, and campaigns. You will manage web pages in Adobe Experience Manager (AEM) and collaborate with UX designers and developers to create accurate digital experiences.

Based in Minneapolis, this on-site role requires coordinating with cross-functional teams, ensuring UX usability, accessibility, and brand alignment, while driving SEO, AI optimization,