Senior Software Engineer - Digital Marketing & Analytics

Live Oak Bank

United States

Remote

USD 129,000 - 180,000

Full time

8 days ago

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Job summary

Live Oak Bank in North Carolina seeks a Senior Software Engineer - Digital Marketing to join the Digital Marketing technology team, shaping the data, analytics, and platform stack that powers digital acquisition and customer experiences.

You will partner with marketers, analysts and engineers to implement attribution, tagging, and personalization at scale, driving measurable improvements in website performance and customer engagement.

Qualifications

Bachelor’s degree in Computer Science, Information Systems, Engineering, Data Analytics, Marketing Technology, or related field.

Responsibilities

Serve as the technology partner for the Digital Marketing team, translating marketing objectives into scalable technical solutions.
Design, develop, and support digital marketing technology platforms, integrations, and data flows that enable customer acquisition, campaign execution, and performance measurement.
Partner with marketing, analytics, and business stakeholders to enhance multi-touch attribution, conversion tracking, customer journey analytics, and marketing effectiveness reporting.
Partner and develop web analytics implementations, tagging strategies, event tracking frameworks, and digital data collection standards across customer-facing channels.
Ensure marketing and customer behavioral data is accurately captured, governed, and accessible for reporting, segmentation, personalization, and optimization.
Collaborate with engineering teams to integrate marketing technologies including analytics platforms, CRM systems, customer data platforms (CDPs), experimentation tools, advertising technologies, and marketing automation platforms.
Drive improvements in data quality, observability, automation, and reporting across the digital marketing ecosystem.
Partner with the Data team on dashboards, reporting frameworks, and data products that provide visibility into key performance indicators and business outcomes.
Monitor customer behavior, conversion funnels, and digital performance to identify trends, opportunities, and optimization recommendations.
Continuously improve data-driven decision-making through analytics, insights, and scalable reporting solutions.
Leverage customer insights and performance data to drive ongoing improvements in digital experiences and marketing effectiveness.