Senior Marketing Technology Lead - Digital Banking (Remote)

Forbright Bank; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental plan

Vision plan

401k with company match

PTO 4 weeks

Job summary

Forbright Bank is seeking a senior Marketing/Analytics Engineer to design and optimize customer journeys using Braze and Segment CDP, while leading A/B testing and analytics in Statsig. The role involves building scalable data integrations, APIs, and event-driven architectures to improve marketing performance.

The ideal candidate has a strong background in marketing technology, data platforms, and agile delivery, with a track record of cross-functional collaboration.

Qualifications

• Bachelor's degree in Computer Science, IT, or related field.
• 6+ years of experience.
• Experience with marketing automation, customer data platforms, and agile methodologies.
• Familiar with Braze, Segment CDP, and Statsig.

Responsibilities

• Design, implement, and optimize customer user journeys across Braze and Segment CDP.
• Own A/B testing and product analytics to improve marketing performance in Statsig.
• Manage data integrations by building APIs and handling event-driven architectures.

Skills

A/B testing

Product analytics

Marketing automation

Agile methodologies

Education

Bachelor's degree in Computer Science / IT or related field

Tools

Braze

Segment CDP

Statsig

APIs

Job description

Forbright Bank is seeking a senior Marketing/Analytics Engineer to design and optimize customer journeys using Braze and Segment CDP, while leading A/B testing and analytics in Statsig. The role involves building scalable data integrations, APIs, and event-driven architectures to improve marketing performance.

The ideal candidate has a strong background in marketing technology, data platforms, and agile delivery, with a track record of cross-functional collaboration.