Senior Digital Marketing Strategist – Growth & Analytics

PR Girl Manifesto; Charlotte (NC); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Vacation days

401k plan

Job summary

Truist Financial Corporation in Charlotte, NC seeks a Senior Digital Marketing Strategist to own and optimize strategies for Truist.com, driving revenue and engagement across Small Business deposits and digital banking campaigns. You will partner with marketing, UX, analytics, and product teams to improve content, experiences, and conversions, while measuring impact with KPIs and data-driven insights.

This role requires in-office presence, strong analytics, and the ability to translate complex

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Five years of related experience or equivalent education and experience.
• Knowledge of marketing principles, analytics and digital.
• Experience managing projects or project work streams as an Individual Contributor.
• Understanding of competitive landscape and differentiation in the market.
• Ability to interpret complex information for diverse audiences and build consensus.
• Ability to mentor less experienced teammates.
• Proficient in Excel and PowerPoint.

Responsibilities

• Research, develop and execute digital channel strategies to increase acquisition, retention and revenue.
• Collaborate with marketing partners, channel leads and product owners on roadmaps.
• Apply the business owner behavior model to banking products and services.
• Leverage analytics and UX research to drive traffic, improve conversions and experiences.
• Report KPIs and communicate marketing impact to senior management.
• Stay current on digital trends and adjust strategies to maintain a competitive edge.

Skills

Analytical thinking

Project management

Mentoring

Communication

Business acumen

Education

Bachelor’s degree in Marketing, Communications, Business Administration or related field

Tools

Excel

PowerPoint

HTML

JavaScript

SQL

Job description

Truist Financial Corporation in Charlotte, NC seeks a Senior Digital Marketing Strategist to own and optimize strategies for Truist.com, driving revenue and engagement across Small Business deposits and digital banking campaigns. You will partner with marketing, UX, analytics, and product teams to improve content, experiences, and conversions, while measuring impact with KPIs and data-driven insights.

This role requires in-office presence, strong analytics, and the ability to translate complex