Senior Marketing Tech Engineer — Digital Analytics & Growth

Live Oak Banking Company; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Live Oak Banking Company is seeking a Senior Software Engineer - Digital Marketing to serve as a key technology partner to the Digital Marketing organization. This role spans software engineering, analytics, and customer experience to design, implement, and optimize the technology and data powering Live Oak's digital marketing ecosystem.

The ideal candidate collaborates with marketers, analysts, product teams, and engineers to enhance acquisition, engagement, and marketing measurement across

Qualifications

• Senior Software Engineer with strong technical foundation in marketing tech
• Experience designing and implementing data analytics and measurement capabilities
• Familiarity with digital marketing tech stacks and customer journey analytics

Responsibilities

• Serve as technology partner for the Digital Marketing team, translating marketing objectives into scalable technical solutions
• Design, develop, and support marketing technology platforms, data flows, and integrations for acquisition and measurement
• Collaborate with marketing, analytics, product, and engineering to improve attribution, tracking, and reporting
• Lead web analytics implementations, tagging strategies, event tracking, and data collection standards
• Ensure data quality and accessibility for reporting, segmentation, personalization, and optimization
• Drive data governance, observability, and automation across the marketing tech ecosystem
• Support optimization of customer acquisition and engagement through experimentation and analytics

Job description

Live Oak Banking Company is seeking a Senior Software Engineer - Digital Marketing to serve as a key technology partner to the Digital Marketing organization. This role spans software engineering, analytics, and customer experience to design, implement, and optimize the technology and data powering Live Oak's digital marketing ecosystem.

The ideal candidate collaborates with marketers, analysts, product teams, and engineers to enhance acquisition, engagement, and marketing measurement across