Senior Marketing Analytics Leader — Growth & Insights

Regional Finance; Plano (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Regional Finance seeks a Senior Marketing Analyst to turn complex market and customer data into growth strategies for personal loans. You will own analytics across direct mail, digital, and affiliate channels, build data products, and partner with risk, finance, operations, and technology to improve acquisition economics and customer experience.

You will automate processes, communicate findings to senior leaders, and leverage AI tools responsibly to accelerate analysis while maintaining privacy

Qualifications

• Bachelor’s degree in analytics or related field; 4+ years in marketing analytics or data science.
• Advanced SQL and Python for data manipulation and automation.
• Experience with Snowflake or similar cloud data platforms.
• Strong understanding of experimental design and predictive modeling.
• Experience building governed dashboards and self-service tools.

Responsibilities

• Own end-to-end measurement and optimization of campaigns across channels.
• Develop segmentation, targeting, and offer strategies using various data sources.
• Build automated data workflows and production-ready scoring processes.
• Design and evaluate A/B/multivariate experiments; assess significance.

Skills

Advanced SQL

Python

Git version control

Data visualization

Experiment design

Education

Bachelor’s degree in analytics, statistics, data sciences, economics, finance, marketing, computer science, or related quantitative field

Tools

Snowflake

Sigma

dbt

Python tooling

BI dashboards

Job description

Regional Finance seeks a Senior Marketing Analyst to turn complex market and customer data into growth strategies for personal loans. You will own analytics across direct mail, digital, and affiliate channels, build data products, and partner with risk, finance, operations, and technology to improve acquisition economics and customer experience.

You will automate processes, communicate findings to senior leaders, and leverage AI tools responsibly to accelerate analysis while maintaining privacy