Senior Social Media Strategist & Ghostwriter, Leadership

Arizona State University; Tempe (AZ); Hybrid; USD 72,000 - 75,000; Full time

Job summary

Arizona State University’s Media Relations and Strategic Communications team is seeking a senior social media writer to ghostwrite for university leaders, interview faculty, and translate complex research into accessible social content.

You will balance leadership accounts with ASU News and flagship channels, maintain editorial calendars, and ensure accuracy, tone, and brand alignment while adapting content for each audience.

Qualifications

• Exceptional writing, editing and ghostwriting skills, including demonstrated ability to write authentically in another person's voice.
• Experience working with executives, senior leaders, public figures or subject-matter experts, handling sensitive information with discretion and diplomacy.
• Experience interviewing executives, faculty or researchers to surface compelling ideas and narratives for digital audiences.
• Ability to translate complex research into accurate and engaging content for general audiences.
• Strong editorial judgment on accuracy, tone, timing, accessibility and reputational risk.
• Experience planning, publishing and evaluating social media content across platforms, using audience insights to improve content.
• Knowledge of accessibility practices, AP style, and editorial standards.
• Strong organizational skills with editorial calendars and multi-deadline management.
• Experience in higher education, journalism, or complex mission-driven organizations.
• Experience writing for social-first formats (short-form scripts, carousels, etc.).

Responsibilities

• Ghostwrite, edit and publish content for assigned university leaders, preserving authentic voices while aligning with brand standards.
• Interview leaders and subject-matter experts to surface ideas and opportunities for social content.
• Identify timely story opportunities through research and university news for engaging content.
• Provide writing, editing and publishing support to ASU News and flagship accounts.
• Manage weekly planning, calendars and publishing for leadership accounts with deadlines.
• Monitor audience conversations and coordinate responses with the Social Media Manager.
• Verify factual accuracy, voice, tone, and accessibility before publication.
• Adapt content across leadership and ASU accounts for different audiences.
• Collaborate with other departments on campaigns and live-event coverage, including writing carousel copy and interview prompts.
• Evaluate content performance and test approaches to reach relevant audiences.
• Support partnerships with creators and influencers via outreach copy and briefing materials.
• Maintain editorial workflows in Airtable or comparable tools and communicate progress clearly.
• Stay updated on platform changes and accessibility practices and adjust content accordingly.

Skills

Ghostwriting

Editing

Interviewing

Social content strategy

Editorial judgment

Education

Bachelor's degree

Tools

Airtable

CMS

Social media platforms

Job description

Arizona State University’s Media Relations and Strategic Communications team is seeking a senior social media writer to ghostwrite for university leaders, interview faculty, and translate complex research into accessible social content.

You will balance leadership accounts with ASU News and flagship channels, maintain editorial calendars, and ensure accuracy, tone, and brand alignment while adapting content for each audience.