Social Media Strategist - Higher Ed Campaigns

Arizona State University; Tempe (AZ); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Arizona State University’s W. P. Carey School of Business seeks a creative Outreach and Marketing Specialist 2 to lead social media strategy and execution, increasing awareness and engagement while aligning with school goals.

You will analyze audience data, craft content, and collaborate with a cross‑functional team. Reporting to the assistant director of communications, this role requires attention to detail, project management, and the ability to balance creativity with strategic thinking in a

Qualifications

• Bachelor’s degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
• Experience in marketing and communications within higher education preferred.
• Excellent communication and attention to detail.

Responsibilities

• Oversee social media strategies and reporting of vendor initiatives.
• Develop and implement social media content strategies and calendars.
• Analyze digital KPIs and provide actionable insights to stakeholders.
• Collaborate with internal teams to support campaigns and events.
• Supervise student workers and ensure brand consistency across platforms.

Skills

Social media strategy

Content creation

Audience engagement

Analytics

Project management

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Job description

Arizona State University’s W. P. Carey School of Business seeks a creative Outreach and Marketing Specialist 2 to lead social media strategy and execution, increasing awareness and engagement while aligning with school goals.

You will analyze audience data, craft content, and collaborate with a cross‑functional team. Reporting to the assistant director of communications, this role requires attention to detail, project management, and the ability to balance creativity with strategic thinking in a