Executive Social Media Lead & Content Strategist

University of Southern California; Glendale (CA); On-site; USD 90,000 - 96,000; Full time

Job summary

University of Southern California seeks a Social Media Lead to own content strategy, manage executive social accounts, and oversee campaigns from concept to completion. You will collaborate with internal and external stakeholders to deliver high-quality, engaging content.

The ideal candidate has substantial experience in corporate communications, deep knowledge of major social platforms, and a track record of driving measurable engagement. Occasional travel and after-hours work may be required.

Qualifications

• Bachelor's degree or equivalent in communications, journalism, English, or related field.
• Four years' experience in communications, content development and writing/editing in corporate communications.
• Advanced knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) and blog strategies.
• Experience managing an executive's public social media accounts with measurable growth and engagement.
• Demonstrated copywriting experience for a recognized brand or institution.

Responsibilities

• Create engaging SEO/GEO-optimized content for traditional and digital channels.
• Design content that meets deadlines and analyzes copy effectiveness.
• Collaborate with stakeholders to coordinate promotions and campaigns.
• Manage leadership's social media accounts (Instagram, LinkedIn, X) and monitor posts for insights.
• Coordinate with University Communications to align schedules with social content calendars.
• Balance requests across university departments with excellent organizational skills.
• Provide real-time monitoring of social channels to identify opportunities and measure performance.

Skills

Content strategy

Social media management

Copywriting

Research

Working under pressure

Education

Bachelor's degree

Tools

HTML/CSS

Adobe Creative Suite

WordPress

Job description

University of Southern California seeks a Social Media Lead to own content strategy, manage executive social accounts, and oversee campaigns from concept to completion. You will collaborate with internal and external stakeholders to deliver high-quality, engaging content.

The ideal candidate has substantial experience in corporate communications, deep knowledge of major social platforms, and a track record of driving measurable engagement. Occasional travel and after-hours work may be required.