Senior Social Media Strategist

Lutron Electronics; Conshohocken (Montgomery County); Sur place; USD 100 000 - 130 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Benefits and continued education options

Résumé du poste

Lutron Electronics is seeking a Senior Social Media Strategist for its Conshohocken office. The role focuses on developing a comprehensive social media strategy across various business units to enhance the brand's presence and engage effectively with audiences. You will lead the content calendar, engage with influencers, and manage cross-functional teams to ensure cohesive messaging.

This position requires 15+ years of experience in social strategy, with a strong grasp of different social platforms and content management tools. Join us at Lutron to make a significant impact in a people-centric and technology-driven organization.

Qualifications

• 15+ years of social strategy experience preferred.
• Proven success in content calendar management.
• Strong understanding of social media best practices.

Responsabilités

• Develop an integrated social strategy across business units.
• Scale Lutron’s social media practice from the ground up.
• Define KPIs tied to business outcomes and create dashboards.
• Lead community management and influential voice engagement.
• Own the social content calendar for campaigns and product launches.
• Manage agency and vendor relationships.

Connaissances

Social strategy expertise

Content strategy experience

Knowledge of social platforms

Collaboration across teams

Formation

Bachelor’s degree in Marketing or Communications

Outils

Sprout Social

Social publishing/listening/analytics tools

Description du poste

Overview

Lutron has an immediate opening for a Senior Social Media Strategist to join our Communications team at our Conshohocken office. This is a high-impact, highly visible role driving how Lutron shows up across social. You would be responsible for setting the strategy, shaping the content, and driving social for our campaigns and our brand overall.

You’ll be the person who connects the dots: working across our business units and marketing teams to build one robust, cohesive social strategy that supports our marketing goals, builds the brand, and expands the category. That strategy spans organic, influencer, and paid/boosting, and you’ll ensure content is built not just to engage in-feed, but to be found, shared, amplified, and measured across the broader digital ecosystem.

This role sits within the communication team; this team is responsible for creative development and execution to develop compelling and on‑brand marketing materials.

Responsibilities

• Develop an integrated social strategy across business units—partnering closely with business marketing teams to translate their broader insight‑led strategies into clear social plans while also supporting corporate initiatives and brand‑level stories that extend beyond business unit priorities. This includes aligning organic, influencer/creator, and paid efforts to support campaigns, storytelling, and business objectives from awareness through conversion, and driving social for both individual campaigns and the brand overall.
• Establish and scale Lutron’s social media practice from the ground up—defining the playbooks, workflows, and standards that allow social to operate as a true center of excellence across the company. Serve as the connective tissue across business units—partnering with teams company‑wide to align social efforts, drive social for individual campaigns, and elevate the brand’s overall social presence.
• Define KPIs tied to business outcomes (qualified reach, engaged view rate, shares/saves, CTR to site) and turn performance data into actionable insights through the creation of a dashboard—using Sprout Social or equivalent to manage publishing, listening, engagement, and reporting across channels.
• Connect social strategy to modern discovery behavior—organic search, SEO/AIO, social search, and AI/agentic search.
• Lead community management and influential voice engagement: monitor conversations, respond to comments, identify risks, and surface rapid‑response and campaign‑planning opportunities while proactively recognizing and engaging internal brand ambassadors, third‑party partners, creators, and influencers who can help strengthen and extend the brand.
• Own the social content calendar and oversee content development for paid and organic campaigns—including product launches, influencer collaborations, and brand moments—in partnership with marketing teams across domestic and international audiences.
• Manage agency and vendor relationships while leveling up social capability company‑wide—setting clear briefs and holding partners accountable to quality and outcomes, and partnering with business units and their agencies to elevate their social know‑how through trainings, brainstorms, and content reviews.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field required.
• If less than 10 years of work experience, minimum cumulative 3.00 GPA required.
• 15+ years of social strategy, comms strategy and/or content strategy experience, ideally in a corporate in‑house creative agency, marketing agency, or social agency preferred.
• Deep knowledge of major social platforms, platform best practices, and social publishing/listening/analytics tools, including Sprout Social or comparable platforms required.
• Proven success working across teams, defining social media strategies, leading content calendars that include experience managing external agencies or vendors required.

Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people‑centric, technology‑driven organization. For more information, view our website at www.lutron.com.

Lutron Electronics is an Equal Opportunity – Aff