Commercial Marketing Manager, Architecture & Design Market Development

Lutron Electronics Co., Inc; Conshohocken (Montgomery County); On-site; USD 140,000 - 180,000; Full time

Job summary

Lutron Electronics Co., Inc., the global leader in lighting control and shading solutions, is seeking a Commercial Marketing Manager for Architecture & Design Market Development to guide the marketing strategy for the commercial shading portfolio and future growth categories across North America.

The role focuses on deepening engagement with architects and designers, translating insights into campaigns that drive awareness, specification and adoption, and collaborating with Marketing, Product

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of B2B marketing experience.
• Experience in integrated marketing campaigns for complex B2B products.
• Ability to influence architects and designers.

Responsibilities

• Lead marketing strategy and growth initiatives for Lutron's commercial shading portfolio and future growth categories.
• Deliver integrated marketing campaigns across digital, PR, events, partnerships, content and sales enablement.
• Champion the architecture and design community, translating insights into marketing programs.
• Partner with internal and external teams to launch new products and accelerate market adoption.
• Develop positioning, messaging, and thought leadership that differentiate Lutron in new categories.
• Apply customer and market insights to identify opportunities and optimize marketing performance.
• Collaborate cross-functionally with internal and external teams to align strategies and execute successfully.
• Measure and optimize business impact through commercial metrics and KPIs.

Skills

B2B marketing

Integrated marketing campaigns

Engaging architects & designers

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

At Lutron, we believe exceptional marketing does more than launch products—it shapes markets, influences customer behavior, and accelerates business growth.

As the Commercial Marketing Manager, Architecture & Design Market Development, you will lead the marketing development strategy for Lutron's commercial shading portfolio while helping bring future growth categories and emerging innovations to market. You will develop integrated marketing strategies that create awareness, influence specification, accelerate adoption, and build long-term preference across North America's commercial building industry.

A key focus of this role will be deepening Lutron's engagement within the architecture and design community, understanding how architects and designers evaluate, specify, and advocate for solutions, and developing strategies that strengthen Lutron’s position as a preferred partner across North America. Beyond the architecture and design community, you will identify and engage the broader network of influencers who shape commercial project decisions, helping accelerate adoption across the entire customer journey.

This is a highly visible role with the opportunity to influence how architects, designers, and other key commercial building stakeholders discover, evaluate, specify, and adopt Lutron solutions. Working closely with Marketing, Product Management, Sales, Insights, Experience Centers, and Business teams, you will shape how customers understand, evaluate, specify, and adopt both established solutions and emerging innovations.

This role is ideal for a strategic marketer who enjoys influencing markets, shaping customer behavior, launching innovations, and driving growth within complex commercial ecosystems.

Responsibilities

• Lead marketing strategy and growth initiatives for Lutron's commercial shading portfolio and future growth categories.
• Deliver integrated marketing campaigns across digital, PR, events, partnerships, content and sales enablement that drive awareness, specification, adoption, and growth.
• Champion the architecture and design community, translating insights into marketing programs that drive awareness, strengthen industry engagement, influence specification and build long-term brand preference.
• Partner with internal and external teams to launch new products and accelerate market adoption.
• Develop positioning, messaging, and thought leadership that differentiate and strengthen Lutron in existing and new categories.
• Apply customer and market insights to identify opportunities and optimize marketing performance.
• Collaborate cross-functionally with internal and external teams to align strategies and execute successfully.
• Measure and optimize business impact through commercial metrics and KPIs.

Qualifications

Required:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in B2B marketing, product marketing, market development, or related disciplines.
• Experience developing and executing integrated marketing campaigns for complex B2B products or solutions.
• Strong understanding of specification-driven commercial markets and complex buying ecosystems.
• Experience engaging and influencing architects, designers, and other specification audiences.
• Demonstrated ability to develop customer segmentation, positioning, messaging, and value proposition strategies.
• Experience leveraging customer, market, and competitive insights to inform marketing strategy and business decisions.
• Demonstrated ability to influence across organizations and lead through collaboration.
• Strong strategic thinking, analytical, communication, and storytelling capabilities.
• Proven ability to manage multiple priorities while balancing strategic thinking with execution.
• You are authorized to work in the U.S. and will not require Lutron to sponsor you for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position.

Preferred:

• Experience marketing commercial lighting, shading, controls, or other specification-driven solutions.
• Experience introducing and building demand for innovative technologies or new categories.
• Experience measuring marketing effectiveness through business-focused KPIs and commercial outcomes across a variety of tactics.
• Passion for innovation and emerging technologies within the built environment.

Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com.

Lutron Electronics is an Equal Opportunity – Affrmaitive Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age,disability or genetics