Commercial Marketing Manager, Architecture & Design Market Development

Lutron Electronics; Conshohocken (Montgomery County); On-site; USD 180,000 - 230,000; Full time

Job summary

Lutron Electronics in Conshohocken, PA seeks a senior B2B marketing leader to own strategy for commercial shading and adjacent growth areas, delivering integrated campaigns that boost awareness, specification and growth.

You will collaborate with product, sales, and PR, shaping messaging, segmentation, and value propositions while applying market insights to enhance performance and drive market adoption across channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in B2B marketing, product marketing, market development, or related disciplines.
• Experience developing and executing integrated marketing campaigns for complex B2B products or solutions.
• Strong understanding of specification-driven commercial markets and complex buying ecosystems.
• Experience engaging and influencing architects, designers, and other specification audiences.
• Demonstrated ability to develop customer segmentation, positioning, messaging, and value proposition strategies.
• Experience leveraging customer, market, and competitive insights to inform marketing strategy and business decisions.
• Demonstrated ability to influence across organizations and lead through collaboration.
• You are authorized to work in the U.S. and will not require Lutron to sponsor you for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position.

Responsibilities

• Lead marketing strategy and growth initiatives for Lutron's commercial shading portfolio and future growth categories.
• Deliver integrated marketing campaigns across digital, PR, events, partnerships, content and sales enablement that drive awareness, specification, adoption, and growth.
• Champion the architecture and design community, translating insights into marketing programs that drive awareness, strengthen industry engagement, influence specification and build long-term brand preference.
• Partner with internal and external teams to launch new products and accelerate market adoption.
• Develop positioning, messaging, and thought leadership that differentiate and strengthen Lutron in existing and new categories.
• Apply customer and market insights to identify opportunities and optimize marketing performance.
• Collaborate cross-functionally with internal and external teams to align strategies and execute successfully.
• Measure and optimize business impact through commercial metrics and KPIs.

Skills

Marketing strategy

Integrated campaigns

Stakeholder influence

Analytics

Communication

Storytelling

Leadership

Cross-functional collaboration

Prioritization

Education

Bachelor's degree

Job description

Overview

At Lutron, we believe exceptional marketing does more than launch products—it shapes markets, influences customer behavior, and accelerates business growth.

Overview

At Lutron, we believe exceptional marketing does more than launch products—it shapes markets, influences customer behavior, and accelerates business growth.

Responsibilities

• Lead marketing strategy and growth initiatives for Lutron's commercial shading portfolio and future growth categories.
• Deliver integrated marketing campaigns across digital, PR, events, partnerships, content and sales enablement that drive awareness, specification, adoption, and growth.
• Champion the architecture and design community, translating insights into marketing programs that drive awareness, strengthen industry engagement, influence specification and build long-term brand preference.
• Partner with internal and external teams to launch new products and accelerate market adoption.
• Develop positioning, messaging, and thought leadership that differentiate and strengthen Lutron in existing and new categories.
• Apply customer and market insights to identify opportunities and optimize marketing performance.
• Collaborate cross-functionally with internal and external teams to align strategies and execute successfully.
• Measure and optimize business impact through commercial metrics and KPIs.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in B2B marketing, product marketing, market development, or related disciplines.
• Experience developing and executing integrated marketing campaigns for complex B2B products or solutions.
• Strong understanding of specification-driven commercial markets and complex buying ecosystems.
• Experience engaging and influencing architects, designers, and other specification audiences.
• Demonstrated ability to develop customer segmentation, positioning, messaging, and value proposition strategies.
• Experience leveraging customer, market, and competitive insights to inform marketing strategy and business decisions.
• Demonstrated ability to influence across organizations and lead through collaboration.
• Strong strategic thinking, analytical, communication, and storytelling capabilities.
• Proven ability to manage multiple priorities while balancing strategic thinking with execution.
• You are authorized to work in the U.S. and will not require Lutron to sponsor you for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position.

Preferred

• Experience marketing commercial lighting, shading, controls, or other specification-driven solutions.
• Experience introducing and building demand for innovative technologies or new categories.
• Experience measuring marketing effectiveness through business-focused KPIs and commercial outcomes across a variety of tactics.
• Passion for innovation and emerging technologies within the built environment.

Lutron Electronics’ position as theworldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website atwww.lutron.com.

Lutron Electronics is an Equal Opportunity – Affinitive Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age,disability or genetics

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