Senior Social Media Manager - Equity & AI Growth

MasterClass; California; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits

Flexible PTO

Job summary

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy and execution. You will develop content primarily for LinkedIn, Instagram, and YouTube, tailoring it to professional audiences and campaign goals.

Partnerships with Creative, Marketing, GTM, and cross-functional teams will shape social programs and drive brand growth. You will leverage performance data to inform content formats, stay ahead of trends, and explore AI-enabled workflows to make the

Qualifications

• 7+ years owning organic social for a recognized brand.
• Experience building and growing engaged audiences.
• Expertise across LinkedIn, Instagram, and YouTube.
• Data-driven with performance insights guiding content decisions.
• Strong cross-functional collaboration in fast-paced environments.

Responsibilities

• Own end-to-end organic social strategy and execution.
• Develop social content across LinkedIn, Instagram, and YouTube.
• Partner with Creative, Marketing, GTM and cross-functional teams to integrate social into campaigns.
• Use performance data to refine content formats and channel strategy.
• Help develop AI-enabled social workflows for the team.

Skills

Organic social

LinkedIn

Instagram

YouTube

Data-driven

Cross-functional collaboration

Job description

MasterClass is seeking a Senior Social Media Manager to own the end-to-end organic social strategy and execution. You will develop content primarily for LinkedIn, Instagram, and YouTube, tailoring it to professional audiences and campaign goals.

Partnerships with Creative, Marketing, GTM, and cross-functional teams will shape social programs and drive brand growth. You will leverage performance data to inform content formats, stay ahead of trends, and explore AI-enabled workflows to make the