E-commerce Social Media Manager

Placements24; United States; Remote; USD 21,000 - 32,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Career growth

Innovative remote team

Impact on sales

Job summary

Placements24 is seeking an experienced E-commerce Social Media Manager to drive brand awareness and online sales from a fully remote position within South Africa. You will own the social strategy, craft engaging content, and lead community interactions across major platforms, ensuring alignment with campaigns and business goals.

The role requires strong copywriting, basic design skills, and a data-driven mindset to optimize performance and growth in a remote, distributed team environment.

Qualifications

• Proven experience as a Social Media Manager for e-commerce.
• Deep understanding of social platforms, algorithms, and engagement strategies.
• Excellent copywriting and basic graphic design skills for content.
• Proficient with social media management and analytics tools.
• Strong data-driven approach to strategy and optimization.
• Ability to work independently in a remote setting and juggle multiple projects.

Responsibilities

• Develop and implement a comprehensive social media strategy for e-commerce growth.
• Create, curate, and schedule content across Instagram, Facebook, Pinterest, and TikTok.
• Engage communities, respond to comments, and foster positive brand sentiment.
• Monitor trends, competitors, and audience insights for opportunities.
• Analyze performance and provide data-driven optimization recommendations.
• Collaborate with e-commerce and marketing teams for integrated campaigns.

Skills

Social media strategy

Platform knowledge

Content creation

Analytics tools

Data analysis

Remote work ability

Tools

Buffer

Hootsuite

Sprout Social

Google Analytics

Job description

About the Role

Our client is seeking an experienced and strategic E-commerce Social Media Manager to join their team, working remotely from Welkom. This pivotal role is responsible for developing and executing a dynamic social media strategy that drives brand awareness, community engagement, and ultimately, e-commerce sales. You will be the voice of our brand across various social platforms, creating compelling content, fostering interaction, and analyzing performance to optimize our online presence. This is a fully remote position, offering flexibility and the opportunity to work from anywhere within South Africa, while collaborating closely with a distributed team.

Key Responsibilities

• Develop and implement a comprehensive social media strategy tailored for e-commerce growth, focusing on customer acquisition and retention.
• Create, curate, and schedule engaging content (text, images, video) across platforms like Instagram, Facebook, Pinterest, and TikTok, ensuring alignment with brand voice and campaign objectives.
• Manage and grow our online communities, actively engaging with followers, responding to comments and messages, and fostering positive brand sentiment.
• Monitor social media trends, competitor activities, and audience insights to identify opportunities for innovation and engagement.
• Analyze social media performance metrics, generate reports on key KPIs, and provide data-driven recommendations for continuous improvement and optimization of campaigns.
• Collaborate with the e-commerce and marketing teams to ensure integrated campaigns and consistent brand messaging across all touchpoints.

Requirements

• Proven experience as a Social Media Manager, preferably within the e-commerce sector.
• In-depth understanding of social media platforms, algorithms, and best practices for driving engagement and conversions.
• Excellent content creation skills, including copywriting, basic graphic design, and an eye for visual storytelling.
• Proficiency with social media management and analytics tools (e.g., Buffer, Hootsuite, Sprout Social, Google Analytics).
• Strong analytical and problem-solving abilities, with a data-driven approach to strategy and execution.
• Ability to work independently in a remote setting and manage multiple projects effectively.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote work arrangement, offering maximum flexibility and work-life balance.
• Opportunities for professional growth and development in the digital marketing field.
• Be part of an innovative and collaborative remote team driving e-commerce success.
• Direct impact on brand visibility and online sales performance.