Senior Social Media Marketing Manager for E-commerce

Placements24; United States; Hybrid; USD 36,000 - 55,000; Full time

Benefits offered by this job

Competitive salary package

Career development & growth

Hybrid work arrangement

Access to latest marketing tools &tech

Dynamic e-commerce environment

Job summary

Placements24 is seeking a Senior Social Media Marketing Manager for a rapidly expanding online retailer based in Gauteng. You will lead social media strategy, oversee accounts across major platforms, and drive paid campaigns to generate traffic and conversions.

The role requires 5+ years in social media and digital marketing, expertise in ad platforms, and strong analytics. Hybrid work is possible, with collaboration across marketing, sales, and product teams to ensure a consistent brand voice.

Qualifications

• Minimum of 5 years of proven experience in social media management and digital marketing.
• Proven track record of developing and executing social media strategies with strong ROI.
• Expertise in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Proficiency in social media management and analytics tools (Hootsuite, Buffer, Sprout Social, Google Analytics).
• Excellent written and verbal communication skills with the ability to craft compelling copy.
• Creative thinker with keen attention to detail.
• Ability to work independently and in a team in a Tembisa, Gauteng based role.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business objectives and marketing goals.
• Manage and oversee all social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content across channels.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic and conversions.
• Monitor trends, competitor activities, and audience sentiment to identify opportunities and risks.
• Analyze performance data and provide regular reports with actionable insights.
• Engage with online community and respond to comments in a timely, professional manner.
• Collaborate with marketing, sales, and product teams to ensure brand consistency.
• Stay up-to-date with the latest social media best practices and tools.

Skills

Social media management

Campaign analytics

Copywriting

Independent working

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client, a rapidly expanding online retailer, is seeking a dynamic and experienced Senior Social Media Marketing Manager to join their growing team in Tembisa, Gauteng. This role is pivotal in driving brand awareness, customer engagement, and sales growth through strategic social media initiatives. You will be instrumental in shaping the online presence of our client and ensuring it resonates with their target audience across various digital platforms. The ideal candidate will possess a deep understanding of current social media trends, advertising platforms, and analytics tools, coupled with a proven track record of developing and executing successful social media campaigns that deliver measurable results. This is an exciting opportunity to make a significant impact in a fast-paced e-commerce environment.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business objectives and marketing goals.
• Manage and oversee all social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) on behalf of our client.
• Create, curate, and schedule engaging and high-quality content across all social media channels.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic, leads, and conversions.
• Monitor social media trends, competitor activities, and audience sentiment to identify new opportunities and potential risks.
• Analyze social media performance data and provide regular reports with actionable insights and recommendations to improve campaign effectiveness.
• Engage with the online community, respond to comments and messages in a timely and professional manner, and foster positive relationships.
• Collaborate with internal teams (marketing, sales, product development) to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest social media best practices, tools, and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of proven experience in social media management and digital marketing, preferably within the e-commerce sector.
• Demonstrable success in developing and executing social media strategies that have driven significant engagement and ROI.
• Expertise in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Excellent written and verbal communication skills, with a strong ability to craft compelling copy.
• Creative thinking and a keen eye for detail.
• Ability to work independently and as part of a team in a Tembisa, Gauteng based role.
• Strong analytical skills and ability to interpret data to inform strategy.

Benefits

• Competitive salary package.
• Opportunities for professional development and career advancement.
• Collaborative and supportive work environment.
• Access to the latest marketing tools and technologies.
• Potential for hybrid work arrangements offering flexibility.
• Be part of a dynamic and growing e-commerce business in Tembisa.