Senior Social Media Lead for E‑commerce Growth

Placements24; Waukee (IA); On-site; USD 43,000 - 58,000; Full time

Benefits offered by this job

Performance-based bonuses

Career advancement opportunities

Modern office in Paarl

Job summary

Placements24 in Paarl, Western Cape, seeks a Senior Social Media Manager to lead strategy, content, and paid campaigns shaping brand presence and sales for a fast-growing e-commerce client.

The role requires 5+ years of experience, deep knowledge of social platforms, and strong analytics to drive measurable results. Office-based role with performance bonuses and opportunities for advancement in a dynamic team.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• 5+ years of social media management experience for e-commerce brands.
• Proven track record of driving engagement, traffic, and conversions.
• Expertise with Facebook Ads Manager and TikTok Ads, plus budget management.
• Excellent content creation skills in writing and basic design/video editing.
• Strong analytics skills and experience with social media metrics tools.

Responsibilities

• Develop and implement innovative social media strategies aligned with marketing objectives and e-commerce goals.
• Manage all social media channels on a day-to-day basis, including content scheduling, posting, and monitoring.
• Create, curate, and manage high-quality content that resonates with the target audience and reflects the brand identity.
• Plan and execute paid social campaigns, including budget management, targeting, ad creation, and optimization.
• Monitor trends and competitor activity; provide insights and adapt strategies accordingly.
• Engage with the online community, respond to comments and messages to foster relationships.
• Analyze performance metrics, report insights, and recommend continuous improvements.
• Collaborate with marketing, sales, and design teams for cohesive messaging.
• Stay abreast of new platforms, tools, and best practices in social media marketing.

Skills

Social media strategy

Content creation

Analytics

Community management

Communication

Education

Bachelor's degree

Tools

Facebook Ads Manager

TikTok Ads

Job description

Placements24 in Paarl, Western Cape, seeks a Senior Social Media Manager to lead strategy, content, and paid campaigns shaping brand presence and sales for a fast-growing e-commerce client.

The role requires 5+ years of experience, deep knowledge of social platforms, and strong analytics to drive measurable results. Office-based role with performance bonuses and opportunities for advancement in a dynamic team.