Senior Social Media Leader – Brand Growth & UGC

REP Fitness; Westminster (CO); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical Benefits

Dental & Vision

401k Match

Paid Time Off

Job summary

REP Fitness in Westminster, CO seeks a Sr. Manager Social Media to lead our social content strategy and manage an external agency. You will drive the influencer/UGC program to expand brand reach across TikTok and YouTube, while scaling engagement and authentic content creation.

The role requires 5–10 years in social media with proven leadership in brands with large followings, and a hands-on approach to strategy, calendar management, and cross-functional teamwork.

Qualifications

• Bachelor's degree from four-year college.
• 5–10 years in social media management for brands.
• Experience leading influencer programs with measurable impact.
• Strong understanding of platform algorithms and content strategies.

Responsibilities

• Own social media strategy and content calendar across channels.
• Manage external agency relationships and bi-weekly status reviews.
• Launch and scale UGC/influencer programs to grow brand awareness.
• Collaborate with creative, editorial, and brand teams to ensure on-brand content.
• Monitor KPIs and translate analytics into actionable content plans.

Skills

Social media strategy

KPIs & analytics

Agency management

Influencer programs

Cross-functional collaboration

Education

Bachelor's degree in relevant field

Tools

Hootsuite

ICUC

YouTube

TikTok

Job description

REP Fitness in Westminster, CO seeks a Sr. Manager Social Media to lead our social content strategy and manage an external agency. You will drive the influencer/UGC program to expand brand reach across TikTok and YouTube, while scaling engagement and authentic content creation.

The role requires 5–10 years in social media with proven leadership in brands with large followings, and a hands-on approach to strategy, calendar management, and cross-functional teamwork.