Senior Brand & Social Strategy Leader (Hybrid)

Onelife Fitness; McLean (VA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary

Annual performance bonus

Medical, dental, and vision insurance

401(k) retirement plan

Paid time off

Complimentary Onelife Fitness memberhs

Job summary

Onelife Fitness is seeking a Senior Manager of Brand and Social Media Strategy to shape the social voice for 70+ clubs. You will lead strategy and content across Instagram, TikTok, YouTube, and Facebook, building scalable programs that connect our corporate brand with local communities.

You’ll direct content creation, manage influencers, and collaborate with Marketing to execute integrated campaigns, while mentoring teams and coordinating external partners to deliver high‑quality, on‑brand

Qualifications

• 6–8+ years in social media strategy with brand‑level leadership.
• Bachelor’s degree in Marketing or related field.
• Proven experience driving measurable social campaigns.
• Hands‑on video creation and editing skills.

Responsibilities

• Lead social strategy and creative direction for Instagram, TikTok, YouTube, and Facebook.
• Develop content strategies, campaigns, and recurring series to boost brand awareness.
• Establish brand standards for social content, tone, and visuals.
• Identify trends and opportunities to grow reach and engagement.
• Film, edit, and publish video content for organic and paid campaigns.
• Own editorial calendar; collaborate with Marketing on integrated campaigns.
• Coordinate photographers, videographers, and partners as needed.
• Lead and train a network of influencers and creators.

Skills

Social strategy

Brand development

Content creation

Video production

Analytics

Project management

Cross‑functional collaboration

Vendor management

Platform mastery

Education

Bachelor's in Marketing/Communications

Tools

Premiere Pro

Photoshop

Illustrator

Sprout Social

Sprinklr

DAM systems

Job description

Onelife Fitness is seeking a Senior Manager of Brand and Social Media Strategy to shape the social voice for 70+ clubs. You will lead strategy and content across Instagram, TikTok, YouTube, and Facebook, building scalable programs that connect our corporate brand with local communities.

You’ll direct content creation, manage influencers, and collaborate with Marketing to execute integrated campaigns, while mentoring teams and coordinating external partners to deliver high‑quality, on‑brand