Senior Social Media Lead – Heavy-Duty Content & Growth

FleetPride; Texas; Sur place; USD 70 000 - 110 000; Plein temps

Résumé du poste

FleetPride is seeking a hands-on Senior Social Media Specialist to own our organic social program and turn the expertise of our employees, technicians, branches, customers, and supplier partners into useful, platform-native content.

This individual contributor will manage the end-to-end social content pipeline and calendar, oversee FleetPride's established Facebook presence, and build audience and engagement on Instagram, TikTok, and other channels as priorities evolve.

Qualifications

• 5–7 years of professional social media experience managing organic programs for a brand, agency, publisher, or multi-location organization.
• Portfolio demonstrating strong writing/editing, platform-native creative, short-form video, community engagement, and measurable audience growth.
• Hands-on experience managing Facebook, Instagram, and TikTok; working knowledge of LinkedIn, YouTube, Reddit, X, or other relevant channels.
• Proven ability to independently own a high-volume content calendar and production workflow while balancing planned campaigns, evergreen content, field submissions, and timely opportunities.
• Self-sufficient graphic production skills in Canva and Adobe Photoshop; adapt approved design systems/templates without day-to-day designer support.
• Working knowledge of mobile photography, short-form video production, captioning, and basic editing in CapCut, Canva Video, or Adobe Premiere Pro.
• Experience with social analytics/reporting tools (Meta Business Suite, Sprout Social, Hootsuite, Later) and GA4/UTM tracking.
• Experience with community management, social listening, sentiment, reputation response, moderation, and escalation processes.

Responsabilités

• Own the organic social strategy and day-to-day execution across Facebook/Instagram; expand to TikTok, Reddit, X as needed.
• Manage idea intake, approvals, scheduling, publishing, asset storage, and reuse; keep a calendar aligned with campaigns and events.
• Grow Facebook following; test platform-specific programs for Instagram and TikTok; decide when to test, scale, pause or add channels.
• Write/edit social copy; create graphics in Canva; adapt content for each platform and format quickly.
• Plan, capture, edit, and publish social-first video featuring FleetPride people and expertise across Reels, TikTok, Shorts.
• Monitor comments, messages, reviews; respond in FleetPride's voice; manage escalation guidelines.
• Build relationships with branches and field teams to source authentic content with prompts and guides.
• Shift content mix to heavy-duty knowledge, people, culture; tailor per channel; avoid direct reposts.
• Create weekly performance checks and monthly reporting across reach, engagement, followers, shares, watch time, sentiment, etc.
• Run structured tests of formats, hooks, captions, posting times; apply learnings to calendar and briefs.
• Maintain governance and brand safety across FleetPride's social presence.
• Collaborate with Creative, Brand, Recruiting, and field teams on launches, events, and employer branding.

Connaissances

Social strategy

Content calendar mgmt

Short-form video

Community engagement

Analytics & reporting

Copywriting

Graphic design

Formation

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field

Outils

Facebook Insights

Instagram

TikTok

CapCut

Canva

Adobe Premiere Pro

GA4

UTM tracking

Sprout Social

Hootsuite

Later

Meta Business Suite

Description du poste

FleetPride is seeking a hands-on Senior Social Media Specialist to own our organic social program and turn the expertise of our employees, technicians, branches, customers, and supplier partners into useful, platform-native content.

This individual contributor will manage the end-to-end social content pipeline and calendar, oversee FleetPride's established Facebook presence, and build audience and engagement on Instagram, TikTok, and other channels as priorities evolve.