Automotive Social Media Strategist & Content Lead

Southern Tire Mart; Collins (MS); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

Pine Belt CDJR MS is seeking a social media strategist to lead content across Facebook, TikTok, Instagram, and Google Business Profile. You will plan monthly calendars, manage production requests, and monitor performance metrics to refine automotive marketing efforts.

The ideal candidate has 1–3 years in social media strategy, with strong copywriting and design skills, and the ability to travel to Pine Belt dealerships for events.

Qualifications

• 1–3 years in social media strategy, content creation, and review management.
• Graphic design, video editing, or automotive experience preferred.
• Experience with Birdeye/Sprout Social; ability to manage competing deadlines.

Responsibilities

• Formulate social plans and publish high-quality daily content across platforms.
• Publish 3–5 posts/week on Facebook & TikTok; 3–4 feed posts/week plus Stories on Instagram.
• Monitor channels, respond to inquiries, and grow local follower bases.
• Plan monthly calendars and manage production requests using Wrike, Canva, or similar tools.
• Track monthly performance metrics and stay current on automotive marketing trends.
• Collaborate with Marketing on broader promotions and administrative tasks.

Skills

Copywriting

Organization

Automotive marketing

Content strategy

Multi-account management

Proactive work ethic

MS Office

Social platforms

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in PR

Bachelor’s degree in Digital Media

Tools

Birdeye

Sprout Social

Wrike

Canva

MS Office

Job description

Pine Belt CDJR MS is seeking a social media strategist to lead content across Facebook, TikTok, Instagram, and Google Business Profile. You will plan monthly calendars, manage production requests, and monitor performance metrics to refine automotive marketing efforts.

The ideal candidate has 1–3 years in social media strategy, with strong copywriting and design skills, and the ability to travel to Pine Belt dealerships for events.