Automotive Social Growth & Content Lead

duPont REGISTRY; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

duPont REGISTRY Group seeks a Social Media Manager to lead strategy, content development, audience growth, and day-to-day execution across its portfolio. You will own social plans for Instagram, TikTok, YouTube, Facebook, LinkedIn, and other channels, translating editorial stories and marketplace activity into engaging content.

Collaboration with editors, photographers, and partners is essential. The role requires hands-on content creation, including photography and short-form video, and a deep

Qualifications

• Experience managing social media for a media or automotive brand.
• Strong editorial instincts and ability to tell compelling automotive stories.
• Proven ability to grow social audiences and engagement.
• Ability to coordinate with editors, photographers, and partners.

Responsibilities

• Lead overall social media strategy for duPont REGISTRY Group and properties.
• Develop platform-specific plans for Instagram, TikTok, YouTube, Facebook, and LinkedIn.
• Create new content series and publishing schedules to grow audiences.
• Translate editorial and marketplace stories into social content with creators.
• Coordinate with editors, photographers, and partnerships to maintain quality and voice.

Skills

Social media management

Editorial instincts

Content strategy

Audience growth

Project management

Strong writing

Live events coverage

Education

Bachelor's degree in Marketing or Communications

Tools

Adobe Creative Suite

Video editing (Final Cut/Premiere)

Job description

duPont REGISTRY Group seeks a Social Media Manager to lead strategy, content development, audience growth, and day-to-day execution across its portfolio. You will own social plans for Instagram, TikTok, YouTube, Facebook, LinkedIn, and other channels, translating editorial stories and marketplace activity into engaging content.

Collaboration with editors, photographers, and partners is essential. The role requires hands-on content creation, including photography and short-form video, and a deep