Regional Marketing Manager (USA)

Ferrari S.p.A.; Englewood Cliffs (NJ); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

Ferrari S.p.A. in Englewood Cliffs, NJ seeks a Regional Marketing Manager to oversee dealer marketing activities across a group of Ferrari dealers, aligning local plans with Ferrari corporate vision and Ferrari North America's sales objectives.

The role combines planning, strategy and execution: lead dealer marketing plans with KPIs, coordinate with FNA teams, manage sponsor partnerships, CRM and events, and coach dealers on Ferrari marketing systems while travelling up to 50%.

Qualifications

• Bachelor’s degree with strong related experience.
• 3 years’ experience in luxury or luxury automobile market.
• Extremely strong communication skills (verbal and written) with strong presentation skills.
• Extremely data driven oriented approach.
• Ability to multi-task in a dynamic, ever-changing environment.
• Highly proficient in Microsoft Office.

Responsibilities

• Prepare and attend quarterly dealer visits with the Regional Manager and Aftersales Business Manager to ensure alignment on Ferrari North America messaging and vision.
• Serve as the manufacturer’s lead marketing representative with the assigned dealers.
• Develop regional dealer marketing initiatives with KPIs and consult, advise, and support dealers as needed.
• Work with FNA sales and marketing teams to ensure dealer marketing plans align with sales objectives.
• Distribute major FNA marketing communications to dealers and act as interface for questions and requests.
• Oversee coordination of Ferrari North America sponsor partners with FNA dealer and national events.
• Manage the Ferrari Contact Plan/Concierge/Ferrari Support process and dealer responsibilities.
• Maintain the Ferrari Event Management Platform.
• Ensure targeted marketing investment and staffing levels are achieved.
• Monitor dealer activities for compliance with Ferrari guidelines.

Skills

Communication

Presentation

Data-driven

CRM

Microsoft Office

Multi-tasking

Dealership liaison

Education

Bachelor's degree

Tools

CRM

Microsoft Office

Website technologies

Job description

Ferrari has a most desirable track record, in Formula One as well as in GT production cars, record business results and voted one of the World's most powerful brands. Working with Ferrari means working with engineering excellence and innovation on the highest level. Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future.

In order to strengthen our Sales team we are looking to hire a Regional Marketing Manager, based in Englewood Cliffs, NJ.

In this position you will be reponsible oversee Ferrari regional marketing activities at an assigned group of Ferrari dealers in a region. Ensure that the dealer marketing strategy and tactics are in line with the Ferrari corporate vision and Ferrari North America’s (FNA) sales objectives.

Essential Duties and Responsibilities

• Preparing and attending quarterly dealer visits with the Regional Manager and Aftersales Business Manager to ensure proper alignment on overall Ferrari North America message and vision.
• Serve as the manufacturer’s lead marketing representative with the assigned dealers.
• Develop regional dealer marketing initiatives with corresponding KPIs and consult, advise, and support dealers as needed.
• Work with the FNA sales and marketing teams to ensure that dealer marketing plans are aligned with sales objectives.
• Distribute major FNA marketing communications to dealers and act as interface for corresponding questions, requests, etc.
• Oversee coordination of Ferrari North America sponsor partners with FNA dealer and national events
• Manage the Ferrari Contact Plan/Concierge/Ferrari Support process and dealer responsibilities.
• Maintain the Ferrari Event Management Platform
• Ensure that targeted marketing investment and marketing staffing levels are achieved.
• Monitor dealer activities for compliance with Ferrari guidelines (Corporate Identity, marketing, and other, from events through advertising, etc.

Planning/Strategic Role

• Lead assigned dealers in developing targeted and effective marketing plans with tangible KPIs.
• Act as a marketing consultant and advisor to dealers on a full spectrum of marketing activities and systems, including CRM, Advertising, Direct Marketing, Events, CI, etc
• Integrate and maximize FNA partner and co-marketing relationships at dealer level.

Execution

• Assist, advise and manage dealers in executing local market events.
• Represent Ferrari brand to clients, dealers, partners, and agencies.
• Coordinate and oversee FNA communications materials to assigned dealers.
• Evaluate, support, train and/or coach dealers on the Ferrari marketing systems and initiatives including:
• CRM
• Marketing Planning Tool
• KPI’s
• Dealer Marketing Bonus
• Facilitate and ensure best practices sharing across dealer network.
• Develop improvement recommendations for marketing programs, tools and processes.

In order to succeed in this challenging role Bachelor’s degree with strong related experience. 3 years’ experience in luxury or luxury automobile market.

The following skills are required to perform the role: Extremely strong communication skills (verbal and written) with strong presentation skills.Extremely data driven oriented approach.Ability to meaningfully interact with dealership management and clients.Must have the knowledge and ability to work with the latest website technologies and trends.Ability to multi-task in a dynamic, ever-changing environment.Highly proficient in Microsoft Office.

We are an Equal Opportunity Employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of this position.

Location: Englewood Cliffs, NJ (USA)
Seniority: Senior Level

Travel: Must be able to travel frequently (50%), including weekends, as required.