Regional Marketing Manager (USA)

Ferrari; Englewood Cliffs (NJ); On-site; USD 110,000 - 150,000; Full time

Job summary

Ferrari seeks a Senior Regional Marketing Manager in Englewood Cliffs, NJ to lead regional dealer marketing efforts. You will advise dealers on CRM, direct marketing, events and CI, and coordinate with Ferrari North America teams to align with sales objectives. Travel and frequent dealer visits are expected.

The role requires a Bachelor's degree with luxury automotive experience and strong communication skills; proficiency in MS Office and website trends is essential. Equal opportunity employer.

Qualifications

• Bachelor’s degree with strong related experience.
• 3 years’ experience in luxury or luxury automobile market.
• Excellent communication and presentation skills.

Responsibilities

• Lead regional dealer marketing initiatives with defined KPIs.
• Act as marketing consultant to dealers on CRM, advertising, events and CI.
• Coordinate with FNA sales and marketing teams on plans.
• Distribute FNA marketing communications to dealers and answer queries.
• Oversee dealer events and sponsor partner coordination.
• Manage Ferrari Event Management Platform and marketing staffing.
• Ensure adherence to corporate identity across activities.
• Monitor and optimize regional marketing investments.

Skills

Communication skills

Presentation skills

Data-driven

Dealer relations

Website technologies

Multi-tasking

MS Office

Education

Bachelor's degree

Tools

CRM systems

Advertising tools

Direct Marketing

Events management

Corporate Identity (CI)

Job description

Ferrari has a most desirable track record, in Formula One as well as in GT production cars, record business results and voted one of the World's most powerful brands. Working with Ferrari means working with engineering excellence and innovation on the highest level. Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future.

In order to strengthen our Sales team we are looking to hire a Regional Marketing Manager, based in Englewood Cliffs, NJ.

In this position you will be reponsible oversee Ferrari regional marketing activities at an assigned group of Ferrari dealers in a region. Ensure that the dealer marketing strategy and tactics are in line with the Ferrari corporate vision and Ferrari North America’s (FNA) sales objectives.

As part of the team, your main responsiblities will be:

Essential Duties and Responsibilities

• Preparing and attending quarterly dealer visits with the Regional Manager and Aftersales Business Manager to ensure proper alignment on overall Ferrari North America message and vision.
• Serve as the manufacturer’s lead marketing representative with the assigned dealers.
• Develop regional dealer marketing initiatives with corresponding KPIs and consult, advise, and support dealers as needed.
• Work with the FNA sales and marketing teams to ensure that dealer marketing plans are aligned with sales objectives.
• Distribute major FNA marketing communications to dealers and act as interface for corresponding questions, requests, etc.
• Oversee coordination of Ferrari North America sponsor partners with FNA dealer and national events
• Manage the Ferrari Contact Plan/Concierge/Ferrari Support process and dealer responsibilities.
• Maintain the Ferrari Event Management Platform
• Ensure that targeted marketing investment and marketing staffing levels are achieved.
• Monitor dealer activities for compliance with Ferrari guidelines (Corporate Identity, marketing, and other, from events through advertising, etc.

Planning/Strategic Role

• Lead assigned dealers in developing targeted and effective marketing plans with tangible KPIs.
• Act as a marketing consultant and advisor to dealers on a full spectrum of marketing activities and systems, including CRM, Advertising, Direct Marketing, Events, CI, etc
• Integrate and maximize FNA partner and co-marketing relationships at dealer level.

Execution

• Assist, advise and manage dealers in executing local market events.
• Represent Ferrari brand to clients, dealers, partners, and agencies.
• Coordinate and oversee FNA communications materials to assigned dealers.
• Evaluate, support, train and/or coach dealers on the Ferrari marketing systems and initiatives including:
• CRM
• Marketing Planning Tool
• KPI’s
• Dealer Marketing Bonus
• Facilitate and ensure best practices sharing across dealer network.
• Develop improvement recommendations for marketing programs, tools and processes.

In order to succeed in this challenging role Bachelor’s degree with strong related experience. 3 years’ experience in luxury or luxury automobile market.

The following skills are required to perform the role: Extremely strong communication skills (verbal and written) with strong presentation skills.Extremely data driven oriented approach.Ability to meaningfully interact with dealership management and clients.Must have the knowledge and ability to work with the latest website technologies and trends.Ability to multi-task in a dynamic, ever-changing environment.Highly proficient in Microsoft Office.

We are an Equal Opportunity Employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of this position.

Location: Englewood Cliffs, NJ (USA)
Seniority: Senior Level

Travel: Must be able to travel frequently (50%), including weekends, as required.