Automotive Social Content & Strategy Lead

Dupont-Registry; Miami (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

duPont REGISTRY Group seeks a Social Media Manager to lead social strategy, content development, audience growth, and day-to-day execution across its portfolio.

The role intersects media, automotive, content, commerce, events, and partnerships, requiring hands-on content creation and a keen eye for automotive culture across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging platforms.

Qualifications

• Experience managing social media for a media company, automotive brand, lifestyle brand, publisher, agency, or similar organization.
• Strong understanding of Instagram, TikTok, YouTube, Facebook, LinkedIn and emerging platforms.
• Ability to develop original social content series and programming.
• Experience working with editors, photographers, and executives.

Responsibilities

• Own and develop the overall social media strategy for duPont REGISTRY Group.
• Create platform-specific strategies and publishing schedules for Instagram, TikTok, YouTube, Facebook, LinkedIn, and others.
• Translate editorial stories, magazine features, automotive news, marketplace inventory, auctions, events into social content.
• Collaborate with editors, photographers, filmmakers, designers, and creators to produce social-first content.
• Maintain an editorial and social calendar coordinating content across business units and initiatives.

Skills

Social media management

Platform expertise

Editorial alignment

Strategic planning

Content ideation

Cross-functional collaboration

Live events coverage

Job description

duPont REGISTRY Group seeks a Social Media Manager to lead social strategy, content development, audience growth, and day-to-day execution across its portfolio.

The role intersects media, automotive, content, commerce, events, and partnerships, requiring hands-on content creation and a keen eye for automotive culture across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging platforms.