Regional Marketing Lead – Luxury Auto (50% Travel)

Ferrari S.p.A.; Englewood Cliffs (NJ); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

Ferrari S.p.A. in Englewood Cliffs, NJ seeks a Regional Marketing Manager to oversee dealer marketing activities across a group of Ferrari dealers, aligning local plans with Ferrari corporate vision and Ferrari North America's sales objectives.

The role combines planning, strategy and execution: lead dealer marketing plans with KPIs, coordinate with FNA teams, manage sponsor partnerships, CRM and events, and coach dealers on Ferrari marketing systems while travelling up to 50%.

Qualifications

• Bachelor’s degree with strong related experience.
• 3 years’ experience in luxury or luxury automobile market.
• Extremely strong communication skills (verbal and written) with strong presentation skills.
• Extremely data driven oriented approach.
• Ability to multi-task in a dynamic, ever-changing environment.
• Highly proficient in Microsoft Office.

Responsibilities

• Prepare and attend quarterly dealer visits with the Regional Manager and Aftersales Business Manager to ensure alignment on Ferrari North America messaging and vision.
• Serve as the manufacturer’s lead marketing representative with the assigned dealers.
• Develop regional dealer marketing initiatives with KPIs and consult, advise, and support dealers as needed.
• Work with FNA sales and marketing teams to ensure dealer marketing plans align with sales objectives.
• Distribute major FNA marketing communications to dealers and act as interface for questions and requests.
• Oversee coordination of Ferrari North America sponsor partners with FNA dealer and national events.
• Manage the Ferrari Contact Plan/Concierge/Ferrari Support process and dealer responsibilities.
• Maintain the Ferrari Event Management Platform.
• Ensure targeted marketing investment and staffing levels are achieved.
• Monitor dealer activities for compliance with Ferrari guidelines.

Skills

Communication

Presentation

Data-driven

CRM

Microsoft Office

Multi-tasking

Dealership liaison

Education

Bachelor's degree

Tools

CRM

Microsoft Office

Website technologies

Job description

Ferrari S.p.A. in Englewood Cliffs, NJ seeks a Regional Marketing Manager to oversee dealer marketing activities across a group of Ferrari dealers, aligning local plans with Ferrari corporate vision and Ferrari North America's sales objectives.

The role combines planning, strategy and execution: lead dealer marketing plans with KPIs, coordinate with FNA teams, manage sponsor partnerships, CRM and events, and coach dealers on Ferrari marketing systems while travelling up to 50%.